Your Association Needs a Better Website

Your Association Needs a Better Website

Does your website increase membership? Influence industry change? Build partnerships? How about promote thought leadership? Increase loyalty? Or foster community? It can!

Your website is more than a repository for meeting agendas or event registration.  It’s a critical business tool that can help you achieve your business goals.  But where do you start?

In this 6 1/2 minute video, Athena Herrmann, Design Director at Akendi, shares three critical areas of focus that all association websites should focus on in order to get the most out of their website.  Feel free to ask any questions in the comments or email us directly at

You may also be interested in the following blog posts:

The Changing Association Experience
Dear Association Website: Is Your Mandate Showing?
Big Innovation for Associations
Top Four Member Research Tactics
Member Personas: Does Your Association Use Them?

Athena Herrmann, is Design Director at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. To learn more about Akendi, member research, association website improvements or user experience design, visit or email


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