Drawing from Akendi’s best practices for UX research, this article outlines the main goals across key moments of a usability testing study with tips of when and what to ask. Filled with strategies to help you formulate better questions as well as tactics to probe users further for greater insights.
Service Blueprints are essential tools of Service Design that help organizations to plan the delivery of a service. But with experiences becoming more and more sophisticated and dependent of so many moving parts, how does one put a service blueprint together?
How do you create engaging experience maps that clearly communicate your research data to clients? Don’t fret if you’re not sure of the answer, we got you covered with our 7 steps to visualize data more effectively.
Could false emergency alarms be avoided with more thoughtful UX design? Our take on the Hawaiian missile crisis, the effectiveness of drop-down menus to elicit user actions and the controversy of labeling mistakes as human error versus design error.
Cultural experience can have an impact on how people think and interact with different things. When it comes to products and services, doing user research to design for the right mental model can be the difference between failing or succeeding.
In this era of high connectivity and IOT devices, product designers are faced with increasing usability challenges. How does one meet user’s expectations for cross devices interactions? A deeper look at a user’s struggles and wins using a connected thermostat.
Getting stakeholder buy-in is a recurrent issue for designers and researchers alike. In this article, we explore a series of tactics to get decision makers on your side.
Is all publicity good publicity? Our considerations on the role of customer research in developing a solid brand strategy and the different types of public reactions to expect when companies go for controversial names.
Fitts’s law is an equation that models human behaviour. Learn about its basic principles, why it is relevant to the user experience process and how to use it effectively on your next interface design.
A good experience designer is someone who thinks about the optimal way a task can be performed while also predicting how things can go wrong. We compared different approaches to common usability problems to learn how some companies are failing better than others.
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