To celebrate the new year we’ve rounded up our top 10 most read blogs of 2017: The Art of Asking Questions: The quality of the information relies entirely on the quality of the questions we ask. This article explains the fundamentals of using open and closed questions to elicit quality information necessary in UXContinue Reading
The traditional role of user testing in the product lifecycle has changed dramatically over the last 2-3 years. User testing is one of the main tools of UX professionals to ensure that product design and development meets the users’ needs. A summative user test towards the end of the lifecycle is traditionally used as theRead more
Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”. “Third time’s a charm”, and we countRead more
Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website, created by Domtar paper, talks about how print and digital can effectively work together. Ensuring the quality of the print materials you decide to invest in is critical in presenting the rightRead more
A client once said this to me after watching his very first focus group session. The concept of getting answers to questions from real potential users was foreign to him. This comment didn’t come as a surprise to me as many other clients I’ve worked with have shared a similar sentiment; that they were ‘cheating’Read more
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pillRead more
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