When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect. So where did the misconceptionContinue Reading
A client once said this to me after watching his very first focus group session. The concept of getting answers to questions from real potential users was foreign to him. This comment didn’t come as a surprise to me as many other clients I’ve worked with have shared a similar sentiment; that they were ‘cheating’Read more
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pillRead more
Commuting in Toronto can be a very frustrating experience, particularly if you are a cyclist. Despite the rapid growth in the number of cyclists that are commuting, the city lags behind in creating infrastructure. Almost half of Akendi’s employees in Toronto cycle into work, and can regularly recount tales of harrowing encounters with cars, pedestriansRead more
We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted are quite remarkable. Give people a perfectly round coin to hold and distort theirRead more
While driving the other day I tried to switch the radio station using the controls on my steering wheel. Instead, I accidentally redialed a friend. Depending on the mode, the controls that are used to control the radio stations are the same controls that are used to control the phone. It wasn’t a big deal,Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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