The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionContinue Reading

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

The Art of Asking Questions

The Art of Asking Questions

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.Read more

Putting User Testing in Context

Putting User Testing in Context

The traditional role of user testing in the product lifecycle has changed dramatically over the last 2-3 years. User testing is one of the main tools of UX professionals to ensure that product design and development meets the users’ needs. A summative user test towards the end of the lifecycle is traditionally used as theRead more

The Power of Three

The Power of Three

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”.  “Third time’s a charm”, and we countRead more

Doing a Press Check – it’s your Last Opportunity to Get it Right

Doing a Press Check – it’s your Last Opportunity to Get it Right

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website, created by Domtar paper, talks about how print and digital can effectively work together. Ensuring the quality of the print materials you decide to invest in is critical in presenting the rightRead more

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