1. Background/Brief OMA (Ontario Medical Association) works for medical professionals across Ontario representing their political, clinical and economic interests. Advocating for the wellbeing and success of its members is part of their core business. The project was initiated by OMA to refresh their website, improve member impressions of the Association and improveRead more
Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps and guidelines will help designers make sound decisions when it comes to web typography. Over the past decade we’ve seen major advancements in typography for the web and the playing field isRead more
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has designed and, prior to that, figured out, what the product should be or do. In short,Read more
Does your website increase membership? Influence industry change? Build partnerships? How about promote thought leadership? Increase loyalty? Or foster community? It can! Your website is more than a repository for meeting agendas or event registration. It’s a critical business tool that can help you achieve your business goals. But where do you start? In thisRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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