Grow Up!

By Shaun Illingworth


As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project.  I’ve grown...

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Empathy in UX

By Tedde van Gelderen


Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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The Dark Side of UX

By Leo Poll


Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of a...

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Beware of UX Shingles

By Shaun Illingworth


Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.