Tag Archives: ux

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

Grow Up!

Grow Up!

As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project.  I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and helping advise companies on service design. I can tell you that selling UXRead more

Empathy in UX

Empathy in UX

Empathy is a popular term in user experience design nowadays. Many recommend that designers need to empathise to create better experiences. And I’d wholeheartedly agree with that. But what I read in these conference talks, blog posts and other publishing places differs greatly from what I hear when designers talk to each other. The differenceRead more

Why is it so hard to vote in the US election?

Why is it so hard to vote in the US election?

What really goes on in the voting process for many Americans? For those of you living under a rock, the United States is having an election on November 8th. As this date is rapidly approaching, I thought I’d cover the difficulty some American voters will need to face in order to get their votes in.Read more

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

  At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more

So you work in UX: What Do You DO?

So you work in UX: What Do You DO?

Elevator Speech Last night I went to the bank to renew my mortgage.  As part of the process I was asked what I do for a living… I gave a short answer, User Experience/ Human Factors practitioner, appropriate for the application form, only to be met with a fairly predictable, “What’s that ?”. This experienceRead more

The Dark Side of UX

The Dark Side of UX

Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of a dark user experience designed to scam. This went as follows: As a Dutchman, I travel to The Netherlands quite frequently and, in true Dutch fashion, IRead more

Beware of UX Shingles

Beware of UX Shingles

Almost as bad as the other shingles, there are increasing numbers of companies hanging the “UX shingle” to ride the wave! Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in hope of gaining or retaining customers.  For many this meansRead more

Design Thinkers Conference 2015

Design Thinkers Conference 2015

On November 12 & 13th, Akendi participated in RGD’s 16th annual Design Thinkers Conference, the largest Conference for Visual Design in Canada. Held at The Sony Centre for Performing Arts in Toronto, Akendi team mates from both our Toronto and Ottawa offices were there listening to inspirational talks, attending events, and networking with fellow designers, vendors and clients.Read more

Developers and UX Designers, a love that dare not speak its name…but it really should

Developers and UX Designers, a love that dare not speak its name…but it really should

Coming from a development background, from an old school development house, I have encountered a lot of varying responses to UX Design from previous colleagues. And there have been some stark contrasts, from total acceptance and buy in, to a complete disregard for the importance of upfront validated design. To me, I never could understandRead more

Designing Good UX Is An Ungrateful Job

Designing Good UX Is An Ungrateful Job

Recently somebody remarked that he didn’t understand what all the fuss around UX was all about. Surely this was not a professional discipline but you simply use your ‘common sense’ when designing. When asked why there is so much bad UX around, the answer was that this was designed by people who are simply not good enough. TheRead more

IS RESPONSIVE DESIGN GREAT MOBILE DESIGN?

IS RESPONSIVE DESIGN GREAT MOBILE DESIGN?

The first time in your career that you notice things have changed since you started is a pretty exciting milestone.  In a young industry like UX, this doesn’t take long.  The biggest changes I have noticed have been in the mobile space.   Specifically, I can remember a time when designing mobile experiences meant only designingRead more

UX as a Silver Bullet

UX as a Silver Bullet

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put in their “2 cents”, their point of view on button labels, screen flows, screen element placement and color choices. Their seemingly ‘small’ suggestions turn out to be muchRead more

Visual Design for Mobile Banking Apps

Visual Design for Mobile Banking Apps

For years I’ve been taking advantage of doing my personal banking online in the comfort of my own home. It was a transition that was easy to make with the prospect of avoiding long lineups at my local branch along with other inpatient clients trying to get on with the business of day-to-day life. RecentlyRead more

Lean UX: the what, the how, the where

Lean UX: the what, the how, the where

“Are you ‘lean’?” is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a ‘not as lean as before Christmas’ when I realised that the question referred to our way of working as a company. Documentation Anyone? The answer depends on what youRead more

A UX Guide to Walking Down the Street

A UX Guide to Walking Down the Street

The other day I got into this typical situation. Walking on the sidewalk, a friendly man comes from the opposite side, it looks like we’re on a collision course, we make quick eye contact to figure out which way the other will go, both adjust direction but to only find ourselves in the same situationRead more