Back

UX design

Empathy in UX Design

By Tedde van Gelderen

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

Read more

UX is not a Profession

By Leo Poll

There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies...

Read more



About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.