Empathy is a popular term in user experience design nowadays. Many recommend that designers need to empathise to create better experiences. And I’d wholeheartedly agree with that. But what I read in these conference talks, blog posts and other publishing places differs greatly from what I hear when designers talk to each other. The differenceRead more
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others collaborate and we ourselves also desire greater collaboration in our work. Why is collaboration so needed in our workplace? Why do talent searchers look forRead more
Is It Possible To Create A Personality For Your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole purpose is to make pedestrians walking up (or down) the steep hill of Lonsdale Avenue happy. Scattered here and there along the boulevard are carved animals, a sort of an amalgamation ofRead more
There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies are aware of this and realize that they need to address their lack of UX expertise. The solution? Hire a UX lead and the ‘problem’ is solved. Unfortunately, it rarely is becauseRead more
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has designed and, prior to that, figured out, what the product should be or do. In short,Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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