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user research

Empathy in UX

By Tedde van Gelderen

12.08.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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The Power of Three

By Dan Iaboni

03.17.2016

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity, there is the Holy Trinity, and in...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.