Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups ofRead more
A few months ago, a colleague of mine told me Uber was going to start a delivery service: UberEats. We were excited. As soon as the app became available in Ottawa, we placed our first order for our Akendi Friday Lunch. We browsed the clean, simple webpage with fantastic pictures of various restaurants in theRead more
After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called “auto-fill my taxes”. So I signed up for an online account with the CRA. The Setup The most difficult part of this whole process is the setup. There isRead more
Almost as bad as the other shingles, there are increasing numbers of companies hanging the “UX shingle” to ride the wave! Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in hope of gaining or retaining customers. For many this meansRead more
The Tamagotchi As a young child in the 90’s with no dog, I desperately wanted a Tamagotchi. Desperately. The pocket-sized virtual pet promised all the love and companionship that I had been missing out on. Everyone in my class seemed to have one and they looked so fun. So, I put it at the topRead more
I’ve recently relocated outside of the Greater Toronto Area and find myself commuting into Toronto on the GO Train quite frequently. In the early days, when I was first learning how the whole system works, I made my fair share of user errors; these errors were sometimes difficult to recover from. For example, if youRead more
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pillRead more
On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation that they now had to contain. They spent the next few hours in confusion running around trying to get a grip on what had happened, as the surrounding populationRead more
Exhausted from your exploration of the WestJet flight booking system, you, Andrée Aumond, are looking for smoother sailing and greener pastures with Air Canada. You hope to find a good deal on travel to see your son’s family in Orlando, Florida. Before you can relax by the beach though, you have to battle online bookingRead more
At Akendi we offer training courses that lead to certifications in UX research and UX design. Of the hundreds of people that have taken our courses, I have personally encountered a significant number who are the only UX resource in their company or their department. They come to use to learn new domains (like mobileRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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