A few months ago, a colleague of mine told me Uber was going to start a delivery service: UberEats. We were excited. As soon as the app became available in Ottawa, we placed our first order for our Akendi Friday Lunch. We browsed the clean, simple webpage with fantastic pictures of various restaurants in theRead more
Growing up in the suburbs of Toronto, we would get dinner delivered every couple of weeks when my parents were too tired or busy to cook. In those days the dinner options were limited. You either ordered Chinese, or pizza. Now, thanks to food delivery services like UberEATS, Foodora, and Just Eat, I can haveRead more
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established taxi firms and that bugs me a little bit. Why? Because existing taxi firms seem toRead more
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy, the unveiling of their rebrand was no different, causing waves throughout the design and tech communities. I myself was surprised when I looked at my phone to notice an unfamiliar white andRead more
A look at how sharing-economy giants, Uber and Airbnb, differ in their approach to garnering trust through messaging and visual design. We’re hearing it in the news more and more, the sharing economy is growing and despite consistent pushback from governments and industries, the advantages and level of demand are keeping tech disruptors such asRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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