Is Pretty Food Good Food?
A few months ago, a colleague of mine told me Uber was going to start a delivery service: UberEats. We were excited. As soon as the app became...
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Why UberEATS Is Ruining the Restaurant Experience
Growing up in the suburbs of Toronto, we would get dinner delivered every couple of weeks when my parents were too tired or busy to cook. In...
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Innovation? Fast follow that Uber taxi instead!
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge's taxi firms, cannot...
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How do you know when it’s time to rebrand?
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who's well known for controversy...
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Trust Me, Visual Design Matters
A look at how sharing-economy giants, Uber and Airbnb, differ in their approach to garnering trust through messaging and visual design. We're...
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