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Not All Errors Are the Same

By Dan Iaboni


While driving the other day I tried to switch the radio station using the controls on my steering wheel.  Instead, I accidentally redialed a friend.  Depending on the mode, the controls that are used to control the radio stations are...

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Have solution, need a problem?

By Leo Poll


In a previous blog I wrote about the importance of inventing less and discovering more. This insight driven approach (discovery) is based on the principle that customers/users cannot tell you what they want but they do know what they...

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