A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have noticed but the music industry has become quiet lately. What a change fromRead more
While driving the other day I tried to switch the radio station using the controls on my steering wheel. Instead, I accidentally redialed a friend. Depending on the mode, the controls that are used to control the radio stations are the same controls that are used to control the phone. It wasn’t a big deal,Read more
Yup, that’s right those murderous robots of cinematic lore. The terminator movies teach us some valuable lessons about technology that we’d be well advised to take to heart. Well the first, second and fourth movies do. The third one represents time in my life that I will never ever get back. I said it. What?Read more
In a previous blog I wrote about the importance of inventing less and discovering more. This insight driven approach (discovery) is based on the principle that customers/users cannot tell you what they want but they do know what they need or at the very least where the experience pain points are. One way of elicitingRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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