Shopping online can be daunting and frustrating, from un-useable checkout processes to boring visuals, most online shopping experiences are subpar. Personally, I now do 80% of my shopping online. I prefer it to in-store shopping because it is easy, low pressure and fast, saving me time to do other things. However, my online shopping experiencesRead more
Exhausted from your exploration of the WestJet flight booking system, you, Andrée Aumond, are looking for smoother sailing and greener pastures with Air Canada. You hope to find a good deal on travel to see your son’s family in Orlando, Florida. Before you can relax by the beach though, you have to battle online bookingRead more
As I fought to run away from a sudden hoard of attackers before they killed me, I accidentally pulled out my cell phone holding it up so that it completely blocked my vision with a map of the town. I continued to run blindly into the darkness as I struggled to put the phone awayRead more
The first time in your career that you notice things have changed since you started is a pretty exciting milestone. In a young industry like UX, this doesn’t take long. The biggest changes I have noticed have been in the mobile space. Specifically, I can remember a time when designing mobile experiences meant only designingRead more
The smart phone is an octopus in a box. It is a calculator, web browser, instant messaging device, social hub, spirit level, star map, sat nav and more in a handy single mobile package. In addition, you can also still make phone calls with it. All this functionality comes without the user manuals that we would normally expectRead more
Is there a distinction between “work” technology and personal technology? The distinction is increasingly blurred as technological devices become more mobile, functional and popular. Today’s employees often use the same smart phone for both business and personal use, and a notebook computer can easily be used at the office, on the road or at home.Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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