Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts then question why something doesn’t work. So, what makes sense and how can we avoid this? It makes sense to talk to and, most importantly, listen to a user to find out their needs (and wants, wishes and desires.) ItRead more
Diving into a new project takes a different trajectory for everyone but for this visual designer it often begins with a healthy dose of fear. It has taken time, experience, and the influence of supportive colleagues to become friends with this fear and change its debilitating effects into a force that instead catapults the projectRead more
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has designed and, prior to that, figured out, what the product should be or do. In short,Read more
Design inspiration is often sought in the latest and greatest design examples floating around the web and in the slick pages of design magazines. But sometimes the items that are part of our everyday, the ones that enhance our daily tasks, are the items that can provide inspiration and bring our focus back to whoRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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