How to Visualize Journey Maps in 7 Steps
The UX research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make...
Read more
Experience Thinking = A Remarkable Experience
I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a...
Read more
Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)
I love coffee, it fuels my day, it fuels the company, and I couldn't do business without it. Fortunately, I am not alone. Even the Brits have...
Read more
Why Journey Mapping is Critical, And Where To Start
I'm no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
Read more
Difference Between a Design Template and a Page
When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe...
Read more
Is Your Interaction Full of DUST?
When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your...
Read more
Ethnography, Journey Mapping and IoT
In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa. IoT613 will be a gathering of those interested in...
Read more
Tracking Customer Experience: Reward cards and other schemas
Who doesn't love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is...
Read more
Journey Mapping: The devil is in the detail
We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while...
Read more
Sorry, that wasn’t my Intention
As Canadians, we are well-known for apologizing for things even when they aren't our fault. As human beings, we are often surprised when something...
Read more
Journey Mapping vs. Task Analysis
Journey Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the overall...
Read more
Service design & customer journey mapping: covering end-to-end service lifecycle phases equally
We recently completed a customer journey (or experience) mapping activity as part of a project. It was done to help capture the company's...
Read more
Hi, my name is Matt
In today's world of ever-changing technology where the “latest and greatest†is constantly being advertised as being the next best...
Read more
help you?