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Experience Mapping

Why Experience Mapping is Critical, And Where To Start

By Dan Iaboni

07.06.2016

Key decisions in the experience mapping process. I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are used. That’s why it’s exciting to see...

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Difference Between a Design Template and a Page

By Athena Herrmann

02.03.2016

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope...

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Is Your Interaction Full of DUST?

By Dan Iaboni

22.12.2015

When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your design on a yearly basis, you need to be more strategic about when to update the design. ...

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Ethnography Experience Mapping and IoT

By Dominira Saul

10.09.2015

In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa.  IoT613 will be a gathering of those interested in designing and coding for IoT as well as the infrastructure, and social aspects of this...

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Experience Mapping VS. Task Analysis

By Lisa Min

11.08.2015

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience map...

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Experience Mapping: The devil is in the detail

By Dominira Saul

23.10.2014

We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while, but once in a while I do encounter an odd situation that gives me pause to consider how...

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The Customer Experience of IKEA

By Seneca Brandi

29.05.2014

I’ve always admired IKEA as a business. Their marketing and branding is always appealing, and they manage to sell over 12,000 single-brand home furnishing products in one location without overwhelming the millions of customers that...

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Sorry, that wasn’t the intention

By Cindy Beggs

01.05.2014

As Canadians, we are well-known for apologizing for things even when they aren’t our fault. As human beings, we are often surprised when something we’ve done has had unintentional consequences, especially when these consequences are...

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Experience Mapping vs. Task Analysis

By Lisa Min

24.04.2014

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience...

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Hi, my name is Matt

By Tedde van Gelderen

02.01.2014

In today’s world of ever-changing technology where the “latest and greatest” is constantly being advertised as being the next best thing, why is it that the personal touch is often what makes us remember a brand? On a recent business...

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