Tag Archives: experience design

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youRead more

Foresta Lumina: Magic Done Better Than Disney

Foresta Lumina: Magic Done Better Than Disney

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool   But what about extraordinary design; design so enchanting you cannot ignore it? Generally when user experience is talked about, the discussion is about whether the product is useful and/or usable. However, another important aspect ofRead more

Difference Between a Design Template and a Page

Difference Between a Design Template and a Page

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope design work for digital products such as websites, mobile apps, desktop software, portals,Read more

Exploring the Design Principle of Hope

Exploring the Design Principle of Hope

This is a time of year when I have extra and renewed hope.  It’s a very happy time for me and my family where we share a sense of hopefulness and cheer. I know we’re among the very fortunate to have this hope along with a holiday to celebrate it, so what does this haveRead more

Is Your Interaction Full of DUST?

Is Your Interaction Full of DUST?

When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your design on a yearly basis, you need to be more strategic about when to update the design.  Which raises the question;  How do you know when it is time toRead more

Trust Me, Visual Design Matters

Trust Me, Visual Design Matters

A look at how sharing-economy giants, Uber and Airbnb, differ in their approach to garnering trust through messaging and visual design. We’re hearing it in the news more and more, the sharing economy is growing and despite consistent pushback from governments and industries, the advantages and level of demand are keeping tech disruptors such asRead more

Stop “Improving” My Bathrooms

Stop “Improving” My Bathrooms

If the goal of technology is to make our lives easier, then why am I trapped outside of a bathroom by a fancy electronic door lock, unable to enter the password even when I know what it is? The large black screen stares at me in silent judgement as I repeatedly press my finger intoRead more

Experience Mapping VS. Task Analysis

Experience Mapping VS. Task Analysis

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience map can help organizations pinpoint gaps in the overall customer/user experience, which makes it easier to identify areas for product innovation. Read more

Smart watches: a solution to a problem that wasn’t there?

Smart watches: a solution to a problem that wasn’t there?

Smart watches have become an increasingly popular item in consumer electronics over the past few years, exploding on to the scene back in 2012 when the original Pebble watch was posted on the crowd-funding site Kickstarter. Pebble creators started out with a modest fundraising target of $100,000, and within two hours of going live, theRead more

Design Will Save the World

Design Will Save the World

In a recent interview with Zane Lowe of the BBC, Kanye West said that he believes that the world can only be saved through design. “I believe that the world can only be saved through design. And when I say through design, I know some snarky classist editor is going to take that as ‘KanyeRead more

The Perils of Choice (and how to avoid them)

The Perils of Choice (and how to avoid them)

One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy. These exotic jams ranged from peach to kiwi and shoppers flocked to the display to sample some of these new and interesting flavours. What they didn’t know was that this wasRead more

UX as a Silver Bullet

UX as a Silver Bullet

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put in their “2 cents”, their point of view on button labels, screen flows, screen element placement and color choices. Their seemingly ‘small’ suggestions turn out to be muchRead more

A Digital Life for Physical Objects

A Digital Life for Physical Objects

“Whatever happened to RFID?” somebody asked me recently. Interesting question, we had just used our Oyster cards to enter the London Underground. Millions of public transport passengers all over the globe do the same, all without thinking. We call it Oyster card in London, ORCA in Washington, OV kaart in The Netherlands, call it whatRead more

A UX Guide to Walking Down the Street

A UX Guide to Walking Down the Street

The other day I got into this typical situation. Walking on the sidewalk, a friendly man comes from the opposite side, it looks like we’re on a collision course, we make quick eye contact to figure out which way the other will go, both adjust direction but to only find ourselves in the same situationRead more