When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope design work for digital products such as websites, mobile apps, desktop software, portals,Read more
Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts then question why something doesn’t work. So, what makes sense and how can we avoid this? It makes sense to talk to and, most importantly, listen to a user to find out their needs (and wants, wishes and desires.) ItRead more
If you look around at product design processes, you find out that there are almost as many as there are products. While some differ simply in terms of the order of the activities or stages in the product design process, others hardly appear to be describing a process at all. Some jump from great ideaRead more
In my UX consulting life I go through many, sometimes brief, cycles of meeting a potential new client, talk about what their pain points are, what we offer and how we can help address their pain points. In the course of these sales journeys I see some conversations come up more than others. The painRead more
Smart watches have become an increasingly popular item in consumer electronics over the past few years, exploding on to the scene back in 2012 when the original Pebble watch was posted on the crowd-funding site Kickstarter. Pebble creators started out with a modest fundraising target of $100,000, and within two hours of going live, theRead more
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and was concerned about it being damaged in the thunderstorm. Ever since she had heard about her neighbour’s TV being fried in a storm last year, LynnRead more
I was recently on a business trip to Qatar for the first time. I had never been to Qatar, nor did I know anything about its history. A quick ‘Trip Advisor’ search told me I needed to go to one of the many Souqs (markets) in the area and I was instantly excited. I feelRead more
In a previous blog I wrote about the importance of inventing less and discovering more. This insight driven approach (discovery) is based on the principle that customers/users cannot tell you what they want but they do know what they need or at the very least where the experience pain points are. One way of elicitingRead more
I was intrigued by a story on breakfast radio on how one of the general practitioners practices in the United Kingdom have managed to significantly reduce the number of patient no-shows. The idea is quite simple, patients receive a reminder of an appointment by SMS. If they can no longer attend then all they needRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
T: +44 (0)20 35982601
22 Highbury Grove
London, N5 2EF