Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts then question why something doesn’t work. So, what makes sense and how can we avoid this? It makes sense to talk to and, most importantly, listen to a user to find out their needs (and wants, wishes and desires.) ItRead more
So being a bit of an (massive) Apple fan-girl, I was unbelievably excited when the new iPad Pro arrived in our office at the end of last week. There’s something about that simple white box and imagery that just calls to you and tells you that greatness lies within. I was a bit late whenRead more
If the goal of technology is to make our lives easier, then why am I trapped outside of a bathroom by a fancy electronic door lock, unable to enter the password even when I know what it is? The large black screen stares at me in silent judgement as I repeatedly press my finger intoRead more
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pillRead more
Like many of my teammates in the Toronto office, I cycle to work almost every day during the warmer months. It is hands-down my favourite way to travel and experience the city. Since my bicycle is my main source of transportation (and I average about 25km/day) I like to ride a good quality bike toRead more
On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation that they now had to contain. They spent the next few hours in confusion running around trying to get a grip on what had happened, as the surrounding populationRead more
We at Akendi are increasingly asked to conduct usability tests with digital products in the later stages of product development. This means we come in to test at the stage where the wireframes are already worked out and the client is working on the coding and visual / brand design of the digital product. So,Read more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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