The Ludicrously Missed Opportunities
By Tedde van Gelderen
Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts, then question why something doesn’t work. What...
Read moredesign solutions
design solutions
By Tedde van Gelderen
Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts, then question why something doesn’t work. What...
Read moreBy Jen Hennings
So being a bit of an (massive) Apple fan-girl, I was unbelievably excited when the new iPad Pro arrived in our office at the end of last week...
Read moreBy Michelle Brown
If the goal of technology is to make our lives easier, then why am I trapped outside of a bathroom by a fancy electronic door lock, unable to...
Read moreBy Michelle Brown
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical...
Read moreBy Amanda Billark
Like many of my teammates in the Toronto office, I cycle to work almost every day during the warmer months. It is hands-down my favourite way to...
Read moreBy Michelle Brown
On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation...
Read moreBy Tedde van Gelderen
We at Akendi are increasingly asked to conduct usability tests with digital products in the later stages of product development. This means we...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.