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design principles

It’s True: Users Don’t Know What They Want

By Lisa Min


Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this...

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Akendi’s Design Principles

By Fatima Kanji


At Akendi, we use design principles when designing, conducting heuristic reviews or analyzing the results of a usability test. These design principles help keep users and the purpose of our design at the centre of our process. We...

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Violating User Expectations

By Michelle Brown


“Mom, I’m going to have to call you back. I need to call 911.” I announced suddenly in the middle of my phone call. In retrospect, this maybe wasn’t the best way to inform my mother that I had just seen a motorcycle accident, but after...

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