I recently had an interesting lunchtime conversation with our VP of UX, Yvonne Shek, about how and where we find inspiration. While it seems like a cliché answer, I find inspiration everywhere and actively seek it out on a daily basis. I love to learn and try to cram as much learning time into my dayRead more
Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more
At Akendi, we use design principles when designing, conducting heuristic reviews or analyzing the results of a usability test. These design principles help keep users and the purpose of our design at the centre of our process. We recently updated our design principles to create a shorter, more memorable and encompassing list. Our hope isRead more
“Mom, I’m going to have to call you back. I need to call 911.” I announced suddenly in the middle of my phone call. In retrospect, this maybe wasn’t the best way to inform my mother that I had just seen a motorcycle accident, but after sorting out that I wasn’t about to die, IRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
T: +44 (0)20 35982601
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London, N5 2EF