Tag Archives: customer research

The Power of Three

The Power of Three

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”.  “Third time’s a charm”, and we countRead more

Difference Between a Design Template and a Page

Difference Between a Design Template and a Page

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope design work for digital products such as websites, mobile apps, desktop software, portals,Read more

Exploring the Design Principle of Hope

Exploring the Design Principle of Hope

This is a time of year when I have extra and renewed hope.  It’s a very happy time for me and my family where we share a sense of hopefulness and cheer. I know we’re among the very fortunate to have this hope along with a holiday to celebrate it, so what does this haveRead more

Exercise Commitment and Longevity: Will the UX of a fitness tracker really make you more active?

Exercise Commitment and Longevity: Will the UX of a fitness tracker really make you more active?

I want to love and embrace fitness trackers. I really do. I’m active AND I love data. Yet despite doing a thorough fitness tracker competitive analysis, my steps go untracked. I flash back to my mom bringing me back-to-school shopping where I would gleefully pick out an agenda in addition to a variety of colouredRead more

Investing in UX research: increasing the quality of requirements

Investing in UX research: increasing the quality of requirements

In my UX consulting life I go through many, sometimes brief, cycles of meeting a potential new client, talk about what their pain points are, what we offer and how we can help address their pain points. In the course of these sales journeys I see some conversations come up more than others. The painRead more

Making Things Un-Usable (For Some)

Making Things Un-Usable (For Some)

At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always have enough time. These poisonings were caused by children getting access to pillRead more

Seeing is not always believing.

Seeing is not always believing.

We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted are quite remarkable. Give people a perfectly round coin to hold and distort theirRead more

How to Avoid Disaster and Save Lives

How to Avoid Disaster and Save Lives

On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation that they now had to contain. They spent the next few hours in confusion running around trying to get a grip on what had happened, as the surrounding populationRead more

Who Is Your Market?

Who Is Your Market?

I was recently on a business trip to Qatar for the first time.  I had never been to Qatar, nor did I know anything about its history.  A quick ‘Trip Advisor’ search told me I needed to go to one of the many Souqs (markets) in the area and I was instantly excited.  I feelRead more

How to Perfectly Orchestrate Your Website Style Guide

How to Perfectly Orchestrate Your Website Style Guide

After recently completing an extensive website style guide for a client, we were reminded just how much this document reflects the orchestral nature of web design. Like performers with their instruments, all of the design elements have merit individually, yet when they come together in unison they create a unique and integrated experience. The jobRead more

Hi, my name is Matt

Hi, my name is Matt

In today’s world of ever-changing technology where the “latest and greatest” is constantly being advertised as being the next best thing, why is it that the personal touch is often what makes us remember a brand? On a recent business trip I found myself in a situation where I had to book a last minuteRead more

User-Centered Design Vs. User Designed: How to avoid building “The Homer”

User-Centered Design Vs. User Designed: How to avoid building “The Homer”

Like most people today, I learned most of what I know from television.  My first lesson in user research came in 1991 when I saw an episode of The Simpsons entitled, “Oh Brother Where Art Though’.   In case you don’t have that particular episode etched into your brain like I do, the basic premise isRead more

A tale of two tactics: User research and customer research

A tale of two tactics: User research and customer research

To many, user research and customer research are synonymous, which is why so many organizations only do customer research.  Why are these distinct kinds of research considered to be the same? In both customer and user research we use feedback from people to inform the design and development of our products, websites, mobile apps, etc. Read more