Back to Latest

customer research

Difference Between a Design Template and a Page

By Athena Herrmann


  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope...

Read more

Exploring the Design Principle of Hope

By Cindy Beggs


This is a time of year when I have extra and renewed hope.  It’s a very happy time for me and my family where we share a sense of hopefulness and cheer. I know we’re among the very fortunate to have this hope along with a holiday to...

Read more

Making Things Un-Usable (For Some)

By Michelle Brown


At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical teams would hurry to pump the child’s stomach before it was too late, but they didn’t always...

Read more

Seeing is not always believing.

By Leo Poll


We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted...

Read more

How to Avoid Disaster and Save Lives

By Michelle Brown


On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation that they now had to contain. They spent the next few hours in confusion running around...

Read more

Who Is Your Market?

By Janet Bewell


I was recently on a business trip to Qatar for the first time.  I had never been to Qatar, nor did I know anything about its history.  A quick ‘Trip Advisor’ search told me I needed to go to one of the many Souqs (markets) in the area...

Read more

How to Perfectly Orchestrate Your Website Style Guide

By Siobhan Kennedy


After recently completing an extensive website style guide for a client, we were reminded just how much this document reflects the orchestral nature of web design. Like performers with their instruments, all of the design elements have...

Read more

Hi, my name is Matt

By Tedde van Gelderen


In today’s world of ever-changing technology where the “latest and greatest” is constantly being advertised as being the next best thing, why is it that the personal touch is often what makes us remember a brand? On a recent business...

Read more