The Power of Three
Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity, there is the Holy Trinity...
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Difference Between a Design Template and a Page
When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe...
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Exploring the Design Principle of Hope
This is a time of year when I have extra and renewed hope. It's a very happy time for me and my family where we share a sense of hopefulness...
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Exercise Commitment and Longevity: Will the UX of a fitness tracker really make you more active?
I want to love and embrace fitness trackers. I really do. I'm active AND I love data. Yet despite doing a thorough fitness tracker competitive...
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Investing in UX Research: Increasing the Quality of Requirements
In my UX consulting life I go through many, sometimes brief, cycles of meeting a potential new client, talk about what their pain points are, what...
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Making Things Un-Usable (For Some)
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical...
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Seeing is not always believing
We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make...
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How to Avoid Disaster and Save Lives
On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation...
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Who Is Your Market?
I was recently on a business trip to Qatar for the first time. I had never been to Qatar, nor did I know anything about its history. A quick...
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How to Perfectly Orchestrate Your Web Design Style Guide
After recently completing an extensive website design style guide for a client, we were reminded just how much this document reflects the...
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Hi, my name is Matt
In today's world of ever-changing technology where the “latest and greatest†is constantly being advertised as being the next best...
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User-Centered Design Vs. User Designed: How to avoid building “The Homerâ€Â
Like most people today, I learned most of what I know from television. My first lesson in user research came in 1991 when I saw an episode of The...
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A Tale of Two Tactics: User Research and Customer Research
To many, user research and customer research are synonymous, which is why so many organizations only do customer research. Why are these distinct...
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