The Power of Three
By Dan Iaboni
Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity, there is the Holy Trinity...
Read morecustomer research
customer research
By Dan Iaboni
Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity, there is the Holy Trinity...
Read moreBy Athena Herrmann
When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe...
Read moreBy Cindy Beggs
This is a time of year when I have extra and renewed hope. It’s a very happy time for me and my family where we share a sense of hopefulness...
Read moreBy Monica Zaczynski
I want to love and embrace fitness trackers. I really do. I’m active AND I love data. Yet despite doing a thorough fitness tracker competitive...
Read moreBy Tedde van Gelderen
In my UX consulting life I go through many, sometimes brief, cycles of meeting a potential new client, talk about what their pain points are, what...
Read moreBy Michelle Brown
At the hospital where Dr. Henri J. Breault worked in Windsor, Canada, a parent rushing in with a poisoned child was a daily occurrence. Medical...
Read moreBy Leo Poll
We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make...
Read moreBy Michelle Brown
On April 26, 1986 a sudden explosion lit up the night at a local power plant. The operators were ill equipped and unprepared for the situation...
Read moreBy Janet Bewell
I was recently on a business trip to Qatar for the first time. I had never been to Qatar, nor did I know anything about its history. A quick...
Read moreBy Siobhan Kennedy
After recently completing an extensive website design style guide for a client, we were reminded just how much this document reflects the...
Read moreBy Tedde van Gelderen
In today’s world of ever-changing technology where the “latest and greatest†is constantly being advertised as being the next best thing...
Read moreBy Patrick Noonan
Like most people today, I learned most of what I know from television. My first lesson in user research came in 1991 when I saw an episode of The...
Read moreBy Cindy Beggs
To many, user research and customer research are synonymous, which is why so many organizations only do customer research. Why are these distinct...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.