Show Me the Money… uh Value
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
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Fail Fast Better in UX
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
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When User Research Becomes a Barrier to Success
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
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What is Your AI’s EQ?
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
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Think Twice Before Reaching for that UX Template
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
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A Quantum of Solace: UX Design Happens at Different Scales
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
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One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
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You had UX talent – why did UX fail at your organization?
You don't teach someone multivariate calculus before they learn to add. There's no point in using sophisticated UX tools and techniques in...
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Making Music with HAL
During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...
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Users are Terrible Designers. Usually
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
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Data Science Needs UX, Especially UX Research
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
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And the Survey Said…
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
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Digital Transformation is Never Only Digital
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
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An Interview with ChatGPT on the Future of AI in UX
When ChatGPT was introduced to the public it took just 5 days to amass over a million users, making it the fastest-growing consumer application...
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How to interview the right people, with the right questions
You're running late for work. You step outside, and there is a blanket of snow falling from the sky, you haven't shovelled your driveway, and the...
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