A Field Guide to Great UX Prototyping
A sketch on the back of a napkin, a few lines on the whiteboard, a fully interactive digital mockup - prototypes are anything that makes your...
Read more
How I Became a Children’s Story Author, Sort of
PrologueAs a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...
Read more
What to Measure Mathematically in UX?
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
Read more
Need You Look at a Product Design to Evaluate It?
Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
Read more
Your Customers Are Not Your Users
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...
Read more
Is that a Prototype or a Prototype?
The same "technical" words can mean different things across disciplines, or even within disciplines, or just between different people. This...
Read more
How Important is Visual Design to UX Compared to Other Aspects of UX?
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
Read more
Is Your Product UX a Casualty of Design Drift?
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...
Read more
UX Research Helps Product Owners Place Bets
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
Read more
Research Will Sometimes Tell You It’s a Just a Bad Idea
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
Read more
Is Romeo’s love for Juliet a 7 on the Likert scale?
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read more
Journeys and Personas Aren’t Forever
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
Read more
Akendi US: Starting our NYC office!
This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...
Read more
Show Me the Money… uh Value
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read more
Fail Fast Better in UX
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read more
help you?