Unlocking Understanding: Strategies for Bridging Communication Gaps
In a utopia, everyone gets along with everyone. People can say what is on their minds, and the people around you understand what you mean 100% of...
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Unlock the Magic of UX Research
As a UX researcher with a background in anthropology, I’m guilty of taking for granted the value of doing UX research to inform good design. When...
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A Field Guide to Great UX Prototyping
A sketch on the back of a napkin, a few lines on the whiteboard, a fully interactive digital mockup - prototypes are anything that makes your...
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How I Became a Children’s Story Author, Sort of
PrologueAs a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...
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What to Measure Mathematically in UX?
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
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Need You Look at a Product Design to Evaluate It?
Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
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Your Customers Are Not Your Users
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...
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Is that a Prototype or a Prototype?
The same "technical" words can mean different things across disciplines, or even within disciplines, or just between different people. This...
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How Important is Visual Design to UX Compared to Other Aspects of UX?
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
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Is Your Product UX a Casualty of Design Drift?
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...
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UX Research Helps Product Owners Place Bets
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
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Research Will Sometimes Tell You It’s a Just a Bad Idea
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
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Is Romeo’s love for Juliet a 7 on the Likert scale?
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
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Journeys and Personas Aren’t Forever
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
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Akendi US: Starting our NYC office!
This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...
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