The Ludicrously Missed Opportunities
Working in UX has taught me one thing: Never underestimate a user's will to take shortcuts, then question why something doesn't work. What...
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Brilliantly Designed Products
Everyday people use hundreds of tools to complete daily tasks in both the physical and digital world. Each product we use has the potential to be...
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How do you know when it’s time to rebrand?
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who's well known for controversy...
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Making the Move Into UX
Finding the right career is no small feat. From a design background perspective, I'll talk about the things I felt were important to keep in mind...
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A Brief Look Into the History of Landing Page Design
If you've never had a chance to look back through internet archives, I would highly recommend you do. It's a fascinating look into the history...
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The future of automobile UX, bright or bleak?
Last week brought the close of the North American International Auto Show in Detroit. It has traditionally been the largest and most well...
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Why UX makes you “that” annoying friend
There are just certain aspects of British culture that you just don't question. Things like the proper way to make a cup of tea, that fish and...
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The Seven Deadly Sins of Automated Phone Systems
Automated phone systems, everyone hates them, everyone has to use them.These systems force callers through an excruciating menu system only...
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How to Engage Remote Work Teams
When I first joined Akendi, I had never experienced working with a remote team via Skype. I had used Skype to keep in touch with friends and...
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Akendi’s Seven Design Principles
At Akendi, we use design principles when designing, conducting heuristic reviews or analyzing the results of a usability test. These design...
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Using the Wickens’ Model When Designing UX
Human cognition is an incredibly complex task that to this day is not completely understood.When designing a product or service, it's...
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“Create your own adventure” technology that allows you endless freedom to create and play
The start of a new year always brings with it a sense of reflection and excitement for what is next. Being a Canadian living in England, my...
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Beware of UX Shingles
Being a “UX consultant†is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer...
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The Art of Getting Started
Diving into a new project takes a different trajectory for everyone but for this visual designer it often begins with a healthy dose of fear. It...
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Doing a Press Check – it’s your Last Opportunity to Get it Right
Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. Ensuring the...
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