Are Luxury Features Always Better?

Are Luxury Features Always Better?

I started my morning just like any other; I woke up, did my morning routine, and had quality family bonding time discussing the topic of German luxury cars at the breakfast table. As my family was swooning over the styling and engineering of German automobiles, I couldn’t help but think of how incredibly annoying ourContinue Reading

SC: Blacklist Review (Where Intentional Design Goes Wrong)

SC: Blacklist Review (Where Intentional Design Goes Wrong)

Efficiency versus Experience A few weeks ago after a relaxing weekend of playing video games, I couldn’t sleep and found myself staring angrily at the ceiling. Beside me, my wife awoke and asked, “What’s wrong honey? What are you huffing about?”  “I just don’t understand why they put that menu there!” I bitterly responded, thenRead more

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youRead more

It’s True: Users Don’t Know What They Want

It’s True: Users Don’t Know What They Want

Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more

Why organizations can learn about team performance from neuropsychology

Why organizations can learn about team performance from neuropsychology

The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more

The Importance Of Surprise & Delight In UX Design

The Importance Of Surprise & Delight In UX Design

Is It Possible To Create A Personality For Your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole purpose is to make pedestrians walking up (or down) the steep hill of Lonsdale Avenue happy. Scattered here and there along the boulevard are carved animals, a sort of an amalgamation ofRead more