Are Luxury Features Always Better?

Are Luxury Features Always Better?

I started my morning just like any other; I woke up, did my morning routine, and had quality family bonding time discussing the topic of German luxury cars at the breakfast table. As my family was swooning over the styling and engineering of German automobiles, I couldn’t help but think of how incredibly annoying ourContinue Reading

The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionRead more

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

It is not child’s play

It is not child’s play

Last Fall, I happened to be in San Francisco the same time as my (design) friends. They took us to an exhibition in Menlo Park. The exhibit was designed by teamLab, a collaborative group of artists specializing in digital experimentation. We unanimously agreed that the kids’ section of the exhibit was by far the mostRead more

Thoughts on the 2016 Design Thinkers Conference

Thoughts on the 2016 Design Thinkers Conference

I have a confession to make… the 2016 Design Thinkers Conference was filled with inspiring talks but the “Confessions” theme didn’t quite resonate with what I was hearing. I have an alternate theme to suggest.   Last week, our visual design team attended the 2016 Design Thinkers Conference at the Sony Centre in downtown Toronto.Read more

Apple: Two terrible and two brilliant design decisions

Apple: Two terrible and two brilliant design decisions

Apple is often hailed as the gold standard for user design. There are a couple of things that they have done very well and then there’s a few really terrible decisions they have made. Let’s start with the good, because there are a number of Apple designs that I appreciate. THE GOOD 1. Mouse ShakeRead more