Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofContinue Reading

How Combining UX With Interior Design Creates Smart Work Spaces

How Combining UX With Interior Design Creates Smart Work Spaces

What comes to mind when you hear or see the term “UX” (User Experience)? How about “Who is a user and what experience are we talking about?” Although most cases in UX are related to technology and human computer interactions, a higher level of experience brings us back to one of the founding professions inRead more

Why organizations can learn about team performance from neuropsychology

Why organizations can learn about team performance from neuropsychology

The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more

Journey Mapping My Commute to Work

Journey Mapping My Commute to Work

An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

  At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more

3 Design Trends on the Rise in 2016

3 Design Trends on the Rise in 2016

There are a few interesting design trends we’re keeping our eyes on this year. With spring fast approaching, this seems like a nice time to step back and examine the visual elements that are gaining popularity in the digital space. 1. Unexpected Colour Bold and unexpected colour choices have been on the rise in allRead more

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