Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will blow users away – Something that will make people say; ‘Wow that works so well, why didn’t they think of this before ?’. Imagine the sense of satisfaction when yourContinue Reading
For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world. I was particularly excited about these Olympics because I was honoured to count my friend Erica Wiebe among those athletes (Wrestling 75kg, women’s freestyle). And of course, IRead more
What comes to mind when you hear or see the term “UX” (User Experience)? How about “Who is a user and what experience are we talking about?” Although most cases in UX are related to technology and human computer interactions, a higher level of experience brings us back to one of the founding professions inRead more
The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more
An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more
At the time of writing this blog I am facing a real dilemma, nay even an existential crisis. I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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