Web Typography: Top 3 Tips

Web Typography: Top 3 Tips

Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps and guidelines will help designers make sound decisions when it comes to web typography.   Over the past decade we’ve seen major advancements in typography for the web and the playing field isContinue Reading

What Does Your Brand Colour Mean?

What Does Your Brand Colour Mean?

The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more

Thoughts on the 2016 Design Thinkers Conference

Thoughts on the 2016 Design Thinkers Conference

I have a confession to make… the 2016 Design Thinkers Conference was filled with inspiring talks but the “Confessions” theme didn’t quite resonate with what I was hearing. I have an alternate theme to suggest.   Last week, our visual design team attended the 2016 Design Thinkers Conference at the Sony Centre in downtown Toronto.Read more

It’s Classic Penguin: Cover to Cover – A review

It’s Classic Penguin: Cover to Cover – A review

Hi, I’m Kostis and I love books! I always need to know that there are at least three of them in my “To Read” list before I finish the one I’m currently reading. I also love well-designed book covers. I’m not ashamed to admit that I have been deceived numerous times by works of artRead more

A Designer’s Book Shelf

A Designer’s Book Shelf

I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked open some of these inspirational books. Books from all over the place, everything and anything cartoons, children’s books, design books and the list goes on. I’ve always been most intrigued byRead more

Designing for the Whole Experience

Designing for the Whole Experience

My Presto card promises a lot. I’ll be able to travel on the TTC (public transit system in Toronto) using a single card. No more stashes of tokens or piles of change. The system, as it is currently implemented in Toronto, fulfils the basic technical requirements. I am able to use my card to enterRead more