Future Shock: your UX Strategy

A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX strategy involves the current state of your customer or user’s experience. Because of this, you can only figure out an experience strategy if you have a fair amount of knowledge about your users’ current state experience. That’s why customer and user research is so fundamental to executing an effective UX strategy.

Some points about UX Strategies:

• With any current to future state endeavour, you need to decide how you measure the difference between those states
• Your UX strategy will inevitably intersect (and it should) with business and technical strategies, so you need to see all of them as interconnected activities
• There are trade-offs and areas to focus on. If it feels like you are “trying to do everything” then it’s not a strategy: focus, priorities and choices are part of a strategy
• The strategy has to align with the organization’s level of sophistication in UX. More sophisticated organizations should adopt more ambitious strategies
• You need buy-in as much as you need “content”. Involve business and technical expertise directly in your UX strategy development.