Posted on: 5 June 2023
Scott Plewes
Chief Strategy Officer
Digital Transformation is Never Only Digital
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure out the digital experience ask yourself what needs to happen behind the scenes to make it work. And what other ( potentially non digital potentially ) experiences is it connected to by necessity?
Other things to consider in Digital Transformation:
- Relabel it business or service transformation. Because inevitably that’s what it grows into.
- While focusing on a key technical component (an app, updated website, etc.) might be of significant value, you should never focus exclusively on it.
- Journeys maps and service blueprints are almost always invaluable tools when an organization is looking at a digital transformation.
- Don’t go digital for digital sake. Some things may work better the “old” way. There’s nothing wrong with keeping an existing approach that works.
- People respond positively to things they already know and understand in the digital realm. There’s nothing wrong with incremental innovation (from a technical point of view) if it is significant innovation from a business impact point of view.
Scott Plewes
Chief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.
Scott has a master's degree in Theoretical Physics from Queen's University.