How do you know when it’s time to rebrand?
By Amanda Billark
02.16.2016
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy...
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Visual Design
The visual design of a product or an experience is not just the icing on the cake, it’s a fundamental part of the experience. Our collection of Visual Design blogs explores everything from visual and branding fundamentals and inspiration to commentary on what makes an engaging design.
Akendi’s Design Principles
By Fatima Kanji
01.21.2016
At Akendi, we use design principles when designing, conducting heuristic reviews or analyzing the results of a usability test. These design...
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Doing a Press Check – it’s your Last Opportunity to Get it Right
By Athena Herrmann
01.05.2016
Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website...
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Who Are You and What is Your Story?
By Jessica Murray
12.10.2015
Every website should tell a story in some form or another. Its design should reflect who you are and what you want to tell your users. Your story...
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Trust Me, Visual Design Matters
By Siobhan Kennedy
10.22.2015
A look at how sharing-economy giants, Uber and Airbnb, differ in their approach to garnering trust through messaging and visual design. We’re...
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Akendi Perspectives: Google’s Logo Redesign
By Siobhan Kennedy
09.24.2015
With Google unleashing its redesigned logo this month, we thought we’d gather up some feedback from around the office. Here are some of our...
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Visual Design Resources: 5 Books We Recommend for Your Bookshelf
By Siobhan Kennedy
07.07.2015
Grids & Guides: A Notebook for Visual Thinkers “144 pages of blank graph paper, plus charts, infographics, tables, and other...
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Design Will Save the World
By Dominira Saul
06.30.2015
In a recent interview with Zane Lowe of the BBC, Kanye West said that he believes that the world can only be saved through design. “I believe...
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The Impact of Pinterest on Design
By Lisa Min
05.28.2015
It’s been over five years since the launch of the addictive photo sharing website, Pinterest. And the impact that it has had on visual and...
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How to Do a Paper Prototype Test in 7 Steps: The quick, easy, and dirt cheap way
By Michelle Brown
05.12.2015
Elsie had $100, very little time, and needed results. She and her team were developing a new grocery-shopping app that would substantially...
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How to Perfectly Orchestrate Your Website Style Guide
By Siobhan Kennedy
04.24.2015
After recently completing an extensive website style guide for a client, we were reminded just how much this document reflects the orchestral...
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Why Iteration is Critical to User Centred Design
By Fatima Kanji
03.05.2015
At Akendi, we firmly believe in the importance of engaging the user throughout the design process.The earlier, the better—better insight, better...
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Visual Design for Mobile Banking Apps
By Siobhan Kennedy
01.30.2015
For years I’ve been taking advantage of doing my personal banking online in the comfort of my own home. It was a transition that was easy to make...
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Balancing Design: Emotion vs Structure
By Jessica Murray
12.11.2014
Though visual design is often seen as an aesthetic add-on, I assure you that there’s more to it than making it look good. Visual design is often a...
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Icon Design in UX: Top 5 Considerations
By Siobhan Kennedy
09.25.2014
An icon is a graphic symbol representing and object, action or idea. They are an integral part of our visual language providing clear...
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