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Visual Design

The visual design of a product or an experience is not just the icing on the cake, it’s a fundamental part of the experience. Our collection of Visual Design blogs explores everything from visual and branding fundamentals and inspiration to commentary on what makes an engaging design.

Can Artificial Intelligence Replace Human Designers?

By Jessica Murray

With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford to hire a designer or design team...

With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford to hire a designer or design team. Logojoy and companies like it are filling a gap for...

An Accessible World

By Jessica Murray

04.17.2018

Accessibility has become a hot topic in the design world but how do we design for it? And how do we plan for it? In a diverse world like ours, we...

General UX

Ontario Medical Association Responsive Web Redesign

By Jessica Murray

08.01.2017

OMA (Ontario Medical Association) works for medical professionals across Ontario representing their political, clinical and economic interests...

General UX

Web Typography: Top Three Tips

By Siobhan Kennedy

04.20.2017

Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps...

Visual Design

Designing for Devices

By Athena Herrmann

01.24.2017

Creating a design that works well on desktops, tablets, and mobile devices is often seen as a daunting and intimidating exercise. Clients worry...

Interaction Design

What Does Your Brand Colour Mean?

By Jessica Murray

11.29.2016

The colour of a brand says a lot about who a company is. In this post, we'll explore the psychology of colour and how brands use it to create a...

Brand Experience

UX of Branding: How a User Focused Approach Can Benefit Your Brand

By Athena Herrmann

10.07.2016

Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing...

Brand Experience

It’s Classic Penguin: Cover to Cover – A review

By Kostis Petridis

09.15.2016

Hi, I’m Kostis and I love books! I always need to know that there are at least three of them in my “To Read” list before I finish the one I’m...

Visual Design

A Designer’s Book Shelf

By Jessica Murray

08.30.2016

I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked...

Visual Design

This Complex Washing Machine Reveals How NOT to Design Icons

By Michelle Brown

06.21.2016

A case study in what happens in the absence of good UX I was waiting for the elevator one morning when joined by a man I hadn’t seen before. The...

Interaction Design

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.