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Visual Design

The visual design of a product or an experience is not just the icing on the cake, it’s a fundamental part of the experience. Our collection of Visual Design blogs explores everything from visual and branding fundamentals and inspiration to commentary on what makes an engaging design.

Web Typography: Top Three Tips

By Siobhan Kennedy

04.20.2017

Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps...

Visual Design

What Does Your Brand Colour Mean?

By Jessica Murray

11.29.2016

The colour of a brand says a lot about who a company is. In this post we'll explore the psychology of colour and how brands use this to create a...

Visual Design

It’s Classic Penguin: Cover to Cover – A review

By Kostis Petridis

09.15.2016

Hi, I’m Kostis and I love books! I always need to know that there are at least three of them in my “To Read” list before I finish the one I’m...

Visual Design

A Designer’s Book Shelf

By Jessica Murray

08.30.2016

I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked...

Visual Design

How To Find The Perfect Stock Image

By Jessica Murray

06.14.2016

Searching for the right image can be tough. Here’s a few strategies to help… Images are a very important part of visual design but sometimes you...

Visual Design

3 Design Trends on the Rise in 2016

By Siobhan Kennedy

03.15.2016

There are a few interesting design trends we’re keeping our eyes on this year. With spring fast approaching, this seems like a nice time to step...

Visual Design

Difference Between a Design Template and a Page

By Athena Herrmann

03.02.2016

When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much...

Visual Design

How do you know when it’s time to rebrand?

By Amanda Billark

02.16.2016

On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy...

Brand Experience

Doing a Press Check – it’s your Last Opportunity to Get it Right

By Athena Herrmann

01.05.2016

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website...

Visual Design

Who Are You and What is Your Story?

By Jessica Murray

12.10.2015

Every website should tell a story in some form or another. Its design should reflect who you are and what you want to tell your users. Your story...

Visual Design

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.