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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

Experience Thinking

Not Choosing Sides: Customer Experiences vs. User Experiences

By Tedde van Gelderen

04.27.2017

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...

General UX

Empathy in UX

By Tedde van Gelderen

12.08.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

General UX

Collaboration is a team sport

By Yvonne Shek

12.01.2016

If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...

General UX

Why Experience Mapping is Critical, And Where To Start

By Dan Iaboni

06.07.2016

I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...

Experience Mapping

Experience Thinking Maturity: 5 Strategies to De-risk the Experience

By Tedde van Gelderen

12.15.2015

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...

Experience Thinking

The Power of a Good Story

By Michelle Brown

07.02.2015

It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...

General UX

UX as a Silver Bullet

By Tedde van Gelderen

04.17.2015

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...

General UX

5 Tips to Wireframing in Teams

By Lisa Min

03.19.2015

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...

General UX

Lean UX: the what, the how, the where

By Leo Poll

01.22.2015

"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a...

General UX

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.