Strategy
Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process
By Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
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Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection
By Scott Plewes
12.05.2022
You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
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Experiences are everywhere: UX Goes Beyond Human-Digital Interactions
By Scott Plewes
11.28.2022
Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
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Future Shock: your UX Strategy
By Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
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Improve Post-Pandemic UX Workspace Design with Experience Thinking
By Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
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Designing for Most People, Most of the Time
By Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
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Google realizes the error of its ways
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
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On Compassion and Conway’s Law
By Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
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Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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The Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
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Making the Urgent Case for User Research
By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
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Experience Thinking: A Book to Create Connected Experiences
By Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...
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Not Choosing Sides: Customer Experiences vs. User Experiences
By Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
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Empathy in UX Design
By Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
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