Not Choosing Sides: Customer Experiences vs. User Experiences
By Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
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Strategy
Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
Empathy in UX
By Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
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Collaboration is a team sport
By Yvonne Shek
12.01.2016
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...
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Why Experience Mapping is Critical, And Where To Start
By Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
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Experience Thinking Maturity: 5 Strategies to De-risk the Experience
By Tedde van Gelderen
12.15.2015
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...
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The Power of a Good Story
By Michelle Brown
07.02.2015
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...
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UX as a Silver Bullet
By Tedde van Gelderen
04.17.2015
At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...
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Why Your Designer Should Be Your Best Friend
By Athena Herrmann
04.07.2015
Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues –...
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5 Tips to Wireframing in Teams
By Lisa Min
03.19.2015
Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...
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Back to basics: Why iteration is a critical piece of the User Centred Design Process
By Fatima Kanji
03.05.2015
At Akendi, we firmly believe in the importance of engaging the user throughout the design process.The earlier, the better—better insight, better...
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