Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
By Tedde van Gelderen
08.04.2018
In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...
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By Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
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By Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
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By Yvonne Shek
12.01.2016
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...
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By Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
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By Tedde van Gelderen
12.15.2015
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...
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By Michelle Brown
07.02.2015
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...
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By Tedde van Gelderen
04.17.2015
At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...
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By Lisa Min
03.19.2015
Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...
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By Leo Poll
01.22.2015
"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a...
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