Strategy
Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
The Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read more
Making the Case for User Research
By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
Read more
Experience Thinking: A Book About Creating Connected Experiences
By Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...
Read more
Not Choosing Sides: Customer Experiences vs. User Experiences
By Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
Read more
Empathy in UX Design
By Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
Read more
Collaboration is a team sport
By Yvonne Shek
12.01.2016
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...
Read more
Why Journey Mapping is Critical, And Where To Start
By Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
Read more
Experience Thinking Maturity: 5 Strategies to De-risk the Experience
By Tedde van Gelderen
12.15.2015
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...
Read more
The Power of a Good Story
By Michelle Brown
07.02.2015
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...
Read more
UX Design as a Silver Bullet
By Tedde van Gelderen
04.17.2015
At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...
Read more
5 Tips to Wireframing in Teams
By Lisa Min
03.19.2015
Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...
Read more
Lean UX: the what, the how, the where
By Leo Poll
01.22.2015
"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a...
Read more
A Primer on Gamification
By Seneca Brandi
12.25.2014
With the holiday season upon us, and gift giving in the air, I couldn’t help but notice the recent bombardment of video game commercials on TV...
Read more
Couch Commerce
By Lisa Min
12.04.2014
It’s December and if you haven’t already started your holiday shopping, you may be dreading the inevitable crowds and line-ups at your local...
Read more
