Category Archives: Strategy

5 User Experience Research Tips You Can’t Afford To Ignore

5 User Experience Research Tips You Can’t Afford To Ignore

There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats. It’s a great post with bare facts on mobile phone usage. 2,600 interactions, just 6 ‘phone unlocks’ per hour and 14 hours of ‘awakeness’ just demonstrate how heavily mobile phones feature in our dailyRead more

UX thinking = a remarkable experience

UX thinking = a remarkable experience

I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a Philips Television that had stopped working. He must have thought: “Luckily I live close to Philips, I’ll give them a call and they will fix it”. He called andRead more

Beware of UX Charlatans

Beware of UX Charlatans

The television faith healers of the digital era. The Rise of the Charlatans A lot of companies are becoming more familiar with the terms “UX”, “User Experience”, and “Usability”, and this is great! There’s a growing community of people who are beginning to see this as an essential part of the design process. However, asRead more

Everyone is talking UX

Everyone is talking UX

  And if they are not then they should! Why? Because the creation and/or delivery of a customer/user experience is team work. Just think of all the skills that are involved to develop an experience that fits your end-user as a glove. Just to name a few: business analysis, coding, user research, market analysis, graphicRead more

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

Grow Up!

Grow Up!

As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project.  I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and helping advise companies on service design. I can tell you that selling UXRead more

Collaboration is a team sport

Collaboration is a team sport

If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others collaborate and we ourselves also desire greater collaboration in our work. Why is collaboration so needed in our workplace? Why do talent searchers look forRead more

Making the Move Into UX

Making the Move Into UX

Finding the right career is no small feat. From a design background perspective, I’ll talk about the things I felt were important to keep in mind when looking for the right job. This blog post is inspired by someone who had approached me looking for advice on transitioning into UX, in her case, from aRead more

A Brief Look Into the History of Landing Page Design

A Brief Look Into the History of Landing Page Design

If you’ve never had a chance to look back through internet archives, I would highly recommend you do.  It’s a fascinating look into the history of digital design and it’s interesting to look at the various trends that occur across time. Taking a look at some popular websites over the years, I’ve noticed a fewRead more

How to Engage Remote Work Teams

How to Engage Remote Work Teams

When I first joined Akendi, I had never experienced working with a remote team via Skype. I had used Skype to keep in touch with friends and family in other cities and countries, but never before for workplace meetings and conversations. Prior to Akendi, my project conversations and meetings were always face to face, butRead more

Experience Thinking™ Maturity: 5 strategies to de-risk the experience

Experience Thinking™ Maturity: 5 strategies to de-risk the experience

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has designed and, prior to that, figured out, what the product should be or do.  In short,Read more

“Another Meeting?!” – How to Avoid This Reaction from Project Teams

“Another Meeting?!” – How to Avoid This Reaction from Project Teams

When those meeting requests appear in your inbox, is your first reaction “UGH! Another one?” As a project manager, I love to organize how we are going to do things and when we are going to do them (with everyone else’s input, of course). In any workplace, the need and thrill to organize is notRead more

Investing in UX research: increasing the quality of requirements

Investing in UX research: increasing the quality of requirements

In my UX consulting life I go through many, sometimes brief, cycles of meeting a potential new client, talk about what their pain points are, what we offer and how we can help address their pain points. In the course of these sales journeys I see some conversations come up more than others. The painRead more

A shopping experience ahead of the rest

A shopping experience ahead of the rest

Shopping online can be daunting and frustrating, from un-useable checkout processes to boring visuals, most online shopping experiences are subpar. Personally, I now do 80% of my shopping online. I prefer it to in-store shopping because it is easy, low pressure and fast, saving me time to do other things. However, my online shopping experiencesRead more

The Power of a Good Story

The Power of a Good Story

It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and was concerned about it being damaged in the thunderstorm. Ever since she had heard about her neighbour’s TV being fried in a storm last year, LynnRead more

IS RESPONSIVE DESIGN GREAT MOBILE DESIGN?

IS RESPONSIVE DESIGN GREAT MOBILE DESIGN?

The first time in your career that you notice things have changed since you started is a pretty exciting milestone.  In a young industry like UX, this doesn’t take long.  The biggest changes I have noticed have been in the mobile space.   Specifically, I can remember a time when designing mobile experiences meant only designingRead more

UX as a Silver Bullet

UX as a Silver Bullet

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put in their “2 cents”, their point of view on button labels, screen flows, screen element placement and color choices. Their seemingly ‘small’ suggestions turn out to be muchRead more

Why Your Designer Should Be Your Best Friend

Why Your Designer Should Be Your Best Friend

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues – but friends – are much more likely to go the extra mile for you, enhance your team, and ultimately help you to be more successful. Just as aRead more

5 Tips to Wireframing in Teams

5 Tips to Wireframing in Teams

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using wireframes.  There are several different approaches to wireframing in the interaction design world but the focus of this blog post is on how to wireframe effectively in teams. I am sure I’m not theRead more

Back to basics: Why iteration is a critical piece of the User Centred Design Process

Back to basics: Why iteration is a critical piece of the User Centred Design Process

At Akendi, we firmly believe in the importance of engaging the user throughout the design process. The earlier, the better—better insight, better requirements, better design and less time, effort and money spent fixing things that could go wrong later. This is a key characteristic of User-Centred Design methodology and what our trademark Experience Thinking processRead more