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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Empathy in UX

By Tedde van Gelderen

12.08.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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UX as a Silver Bullet

By Tedde van Gelderen

04.17.2015

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...

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