Strategy
Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
Google realizes the error of its ways
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
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On Compassion and Conway’s Law
By Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
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Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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The Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
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Making the Urgent Case for User Research
By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
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Experience Thinking: A Book to Create Connected Experiences
By Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...
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Not Choosing Sides: Customer Experiences vs. User Experiences
By Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
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Empathy in UX Design
By Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
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Collaboration is a team sport
By Yvonne Shek
12.01.2016
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...
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Why Journey Mapping is Critical, And Where To Start
By Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
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The Ludicrously Missed Opportunities
By Tedde van Gelderen
02.23.2016
Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts, then question why something doesn’t work. What Makes...
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Experience Thinking Maturity: 5 Strategies to De-risk the Experience
By Tedde van Gelderen
12.15.2015
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...
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The Power of a Good Story
By Michelle Brown
07.02.2015
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...
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UX Design as a Silver Bullet
By Tedde van Gelderen
04.17.2015
At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...
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