Google realizes the error of its ways
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
Read moreWithout a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
Read moreBy Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
Read moreBy Scott Plewes
02.25.2021
In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing...
Read moreBy Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read moreBy Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
Read moreBy Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...
Read moreBy Tedde van Gelderen
04.27.2017
Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...
Read moreBy Tedde van Gelderen
12.08.2016
Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...
Read moreBy Yvonne Shek
12.01.2016
If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...
Read moreBy Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
Read moreBy Tedde van Gelderen
12.15.2015
Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...
Read moreBy Michelle Brown
07.02.2015
It was a dark and stormy night and Lynn Weston couldn’t figure out how to turn off her computer. She had just gotten a new Windows 8 system and...
Read moreBy Tedde van Gelderen
04.17.2015
At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...
Read moreBy Lisa Min
03.19.2015
Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...
Read moreBy Leo Poll
01.22.2015
"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.