Akendi US: Starting the NYC office
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
Read moreWithout a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
Read moreBy Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreBy Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreBy Scott Plewes
06.05.2023
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreBy Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreBy Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreBy Scott Plewes
02.13.2023
One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreBy Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreBy Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreBy Scott Plewes
12.05.2022
You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
Read moreBy Scott Plewes
11.28.2022
Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
Read moreBy Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
Read moreBy Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
Read moreBy Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
Read moreBy Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.