Category Archives: UX Process

When a Business Case is not Enough, add the Experience Case (XC)

When a Business Case is not Enough, add the Experience Case (XC)

Just this morning I was reminded of something I’d used in past talks and I wanted to revisit the concept. The conversation I had was around our Experience Thinking process that we apply at Akendi. We talked about things like why you do certain phases like Strategy and Innovation and when. We then turned toRead more

The Big Friendly Giant of UX

The Big Friendly Giant of UX

  You have a BIG project with lots of problems to analyse and solve. Your nerves are buzzing and you need someplace or something reassuring and friendly. Your computer is too time-consuming and paper is too restrictive. You don’t hesitate to leave your desk and make your way to the giant whiteboard. You feel determined andRead more

Creating a Space for Design Thinkers, Part 3

Creating a Space for Design Thinkers, Part 3

Nothing gets work done like a good, solid deadline. Menial tasks tend to get left aside, and sometimes, large projects get postponed due to their daunting and stressful nature. The Akendi Ottawa office move was no different. We allocated time to figuring out plans, ordering some new furniture, and coordinating construction with the landlord. WeRead more

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

The Art of Asking Questions

The Art of Asking Questions

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.Read more

Lamenting Over Fermenting: How Brewing Kombucha Relates to UX

Lamenting Over Fermenting: How Brewing Kombucha Relates to UX

I’ve recently acquired a starter kit to brew my own kombucha, given to me by my colleague Amanda Billark. During lunch one day, Amanda gave me and other Akendians a taste of the fermented effervescent tea that is supposedly super good for you. It was delicious! And it tasted better than the store-bought variety. TheRead more

Closing Communication & Workflow Gaps with Technology

Closing Communication & Workflow Gaps with Technology

The original title I was going to give this post was:  “Better Communication or More Tools?  Pick One.”  I chose the other title because I think it’s less flippant and often when gaps in communication and workflow are addressed with technological solutions, like knowledge repositories, workflow and messaging systems, project management systems to name aRead more