Is Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
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UX Business
Akendi US: Starting the NYC office
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
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Show Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
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Fail Fast Better in UX
By Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
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When User Research Becomes a Barrier to Success
By Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
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You had UX talent… why did UX fail at your organization?
By Scott Plewes
07.10.2023
You don’t teach someone multivariate calculus before they learn to add. There’s no point in using sophisticated UX tools and techniques in...
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Data Science Needs UX, Especially UX Research
By Scott Plewes
06.28.2023
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
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An Interview with ChatGPT on the Future of AI in UX
By Jonathan Pusic
05.29.2023
When ChatGPT was introduced to the public it took just 5 days to amass over a million users, making it the fastest-growing consumer application...
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If You can Scope your UX Design Exactly you Probably are Doing it Wrong
By Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
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A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process
By Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
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Future Shock: your UX Strategy
By Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
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Google realizes the error of its ways
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
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On Compassion and Conway’s Law
By Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
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Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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Hiring the Right UX Professional
By Dan Iaboni
11.03.2020
Hiring is always exciting but comes with a sense of trepidation. Being able to grow your team and bring in new perspectives and new skills can be...
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