Category Archives: Technology

Are Luxury Features Always Better?

Are Luxury Features Always Better?

I started my morning just like any other; I woke up, did my morning routine, and had quality family bonding time discussing the topic of German luxury cars at the breakfast table. As my family was swooning over the styling and engineering of German automobiles, I couldn’t help but think of how incredibly annoying ourRead more

The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionRead more

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

Don’t let the old stop the new!

Don’t let the old stop the new!

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have noticed but the music industry has become quiet lately. What a change fromRead more

Transit Usability Issues Force Me to Turn to Crime

Transit Usability Issues Force Me to Turn to Crime

I have a confession to make. I’m a little obsessed with transit systems. Though at this point I think it’s a time honoured tradition at Akendi: NYC, GO Transit, and TTC. I recently went to visit my sister in Sydney, Australia. I spent some time surfing and admiring kangaroos, however I spent even more timeRead more

Innovation? Fast follow that Uber taxi instead!

Innovation? Fast follow that Uber taxi instead!

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established taxi firms and that bugs me a little bit. Why? Because existing taxi firms seem toRead more

Grow Up!

Grow Up!

As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project.  I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and helping advise companies on service design. I can tell you that selling UXRead more

The Internet of Things – Who Cares?

The Internet of Things – Who Cares?

I have always found the term, the “Internet-of-Things” a bit of a misnomer. What does it actually mean? Are things going on the internet and if so why? What is the counterpart of this term? The “Internet-of-People”? Surely IoT is just connectivity added to Things in order to, hopefully, enhance their functionality. This is, inRead more

The Experience of Unsubscribing

The Experience of Unsubscribing

I don’t know about you, but I’m always finding my inbox crammed with email newsletters I don’t remember signing up for. A lot of times it’s from stores I’ve shopped at or websites I’ve used to make travel arrangements where I’ve given my email and at the same time unknowingly signed up for marketing emails. While itRead more

Apple: Two terrible and two brilliant design decisions

Apple: Two terrible and two brilliant design decisions

Apple is often hailed as the gold standard for user design. There are a couple of things that they have done very well and then there’s a few really terrible decisions they have made. Let’s start with the good, because there are a number of Apple designs that I appreciate. THE GOOD 1. Mouse ShakeRead more

Interactive experience: The new TV paradigm

Interactive experience: The new TV paradigm

For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world.  I was particularly excited about these Olympics because I was honoured to count my friend Erica Wiebe among those athletes (Wrestling 75kg, women’s freestyle).  And of course, IRead more

Has the car industry gone too far with premium car features?

Has the car industry gone too far with premium car features?

I was recently visiting with my parents and had the luxury of being driven around by them in their ‘relatively’ new car. I say ‘relatively’ because they’ve had this car for over a year. It’s definitely still considered new to them; mostly because they haven’t quite figured out how to use it comfortably. What doRead more

Auto-fill Your Taxes [Review]

Auto-fill Your Taxes [Review]

After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called “auto-fill my taxes”. So I signed up for an online account with the CRA. The Setup  The most difficult part of this whole process is the setup. There isRead more

The Dark Side of UX

The Dark Side of UX

Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of a dark user experience designed to scam. This went as follows: As a Dutchman, I travel to The Netherlands quite frequently and, in true Dutch fashion, IRead more

Making the Move Into UX

Making the Move Into UX

Finding the right career is no small feat. From a design background perspective, I’ll talk about the things I felt were important to keep in mind when looking for the right job. This blog post is inspired by someone who had approached me looking for advice on transitioning into UX, in her case, from aRead more

A Brief Look Into the History of Landing Page Design

A Brief Look Into the History of Landing Page Design

If you’ve never had a chance to look back through internet archives, I would highly recommend you do.  It’s a fascinating look into the history of digital design and it’s interesting to look at the various trends that occur across time. Taking a look at some popular websites over the years, I’ve noticed a fewRead more

Why UX makes you “that” annoying friend

Why UX makes you “that” annoying friend

There are just certain aspects of British culture that you just don’t question. Things like the proper way to make a cup of tea, that fish and chips tastes better on a beach, the inevitable silence and lack of conversation on the tube. And of course, the subject of today’s blog (well partially); queuing. There’sRead more

The Seven Deadly Sins of Automated Phone Systems

The Seven Deadly Sins of Automated Phone Systems

Automated phone systems, everyone hates them, everyone has to use them. These systems force callers through an excruciating menu system only to leave them on hold forever waiting to hopefully talk to a human before their call is dropped. These systems cause callers to repeatedly press ‘0’, be hostile when they finally reach an agent,Read more

Create your own adventure – technology that allows you endless freedom to create and play

Create your own adventure – technology that allows you endless freedom to create and play

The­­ start of a new year always brings with it a sense of reflection and excitement for what is next. Being a Canadian living in England, my December holiday time is always about maximizing the real face-to-face time with family and friends.  It may seem strange that I am underlining “face-to-face” but with the advancementRead more

Beware of UX Shingles

Beware of UX Shingles

Almost as bad as the other shingles, there are increasing numbers of companies hanging the “UX shingle” to ride the wave! Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in hope of gaining or retaining customers.  For many this meansRead more