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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Dear Association Website: Is Your Mandate Showing?

By Tedde van Gelderen

When I see some association websites it strikes me that they have a hard time serving the right content to their diverse audience: a balance of...

General

Visual Style Guides: Designing for consistency

By Jessica Murray

All the big brands have one, do you? It exists to help keep the brand in tact and consistent no matter where it's used or how it's seen. This is...

Design

Service design & Journey mapping: include end-to-end lifecycle phases

By Tedde van Gelderen

We recently completed a customer journey (or experience) mapping activity as part of a project. It was done to help capture the company's...

Design

Product Innovation – From film set model to remarkable customer experience

By Leo Poll

Product Innovation never ceases to amaze me. I was given a nice box with a couple of artisan English ales over Christmas. The packaging, the shape...

General

The Magic Number: A Usability Testing Question

By Dan Iaboni

Running a usability study does not need to be an expensive endeavour since you are most likely looking to gain insights into a design rather than...

Strategy

Hi, my name is Matt

By Tedde van Gelderen

In today's world of ever-changing technology where the “latest and greatest" is constantly being advertised as being the next best thing, why is...

Research

Wasted Code Reduction

By Tedde van Gelderen

I recently read an article where Berners-Lee was quoted as stating that the world needed more coders as the shortage of coders is hurting progress...

Build

Creative Brief: A Cornerstone in the Design process

By Athena Herrmann

As Akendi works with a wide variety of industries, I've been lucky to work with a variety of client types: Developers, CEOs, Marketing &...

Design

Highly Successful UX: Pi shaped minds

By Tedde van Gelderen

In my years of hiring and coaching UX talent, I've seen a clear characteristic of the more successful, i.e. higher impact, people that made a...

General

Content Governance – what is it good for? Absolutely everything!

By Cindy Beggs

Often in our work with organizations , where we are helping to re-design a website or scrapping an old intranet and starting over or creating a...

Research

Data Without Context is Just Noise

By Janet Bewell

We've all heard the latest catch phrase, Ã¢â‚¬Å“Data is the new oil!Ã¢â‚¬Â But unlike oil, we don't necessarily know what to do with all the data...

Research

How Much is Too Much?

By Dominira Saul

John Gillespie Magee was a WWII aviator who wrote what is arguably the second most famous wartime poem. The poem High Flight describes the joys...

Design

A Tale of Two Tactics: User Research and Customer Research

By Cindy Beggs

To many, user research and customer research are synonymous, which is why so many organizations only do customer research. Why are these distinct...

Research

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