Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

3 Types of Interaction Consistency

By Patrick Noonan

Interaction consistency may be one of the most widely accepted pillars of usable interaction design. This seemingly simple concept can act as a...

Design

Tracking Customer Experience: Reward cards and other schemas

By Janet Bewell

Who doesn't love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is...

Research

Your mobile device: at work and at play

By Cindy Beggs

Is there a distinction between Ã¢â‚¬Å“workÃ¢â‚¬Â technology and personal technology? The distinction is increasingly blurred as technological...

Research

Innovations for Niche User Needs

By Leo Poll

Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for...

Innovation

The Year of the iBeacon: roundup

By Leo Poll

Our Year of the iBeacon event on the afternoon of 21 May saw a lot of 'great minds that do not think alike' come together in Cambridge, UK. It...

Innovation

The Importance of Experience Thinking

By Tedde van Gelderen

As an advocate of Experience Thinking, a framework that among other elements introduces the human as a stakeholder throughout the development of...

Innovation

Sorry, that wasn’t my Intention

By Cindy Beggs

As Canadians, we are well-known for apologizing for things even when they aren't our fault. As human beings, we are often surprised when something...

Design

Journey Mapping vs. Task Analysis

By Lisa Min

Journey Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the overall...

Innovation

The Changing Association Experience

By Dominira Saul

What does an association for medical professionals have in common with an Internet domain name registration authority?Both have members...

Research

Invent Less, Discover More!

By Leo Poll

I was intrigued by a story on breakfast radio on how one of the general practitioners practices in the United Kingdom have managed to...

Innovation

Dear Association Website: Is Your Mandate Showing?

By Tedde van Gelderen

When I see some association websites it strikes me that they have a hard time serving the right content to their diverse audience: a balance of...

General

Visual Style Guides: Designing for consistency

By Jessica Murray

All the big brands have one, do you? It exists to help keep the brand in tact and consistent no matter where it's used or how it's seen. This is...

Design

Service design & customer journey mapping: covering end-to-end service lifecycle phases equally

By Tedde van Gelderen

We recently completed a customer journey (or experience) mapping activity as part of a project. It was done to help capture the company's...

Design

Product Innovation – From film set model to remarkable customer experience

By Leo Poll

Product Innovation never ceases to amaze me. I was given a nice box with a couple of artisan English ales over Christmas. The packaging, the shape...

General

The Magic Number: A Usability Testing Question

By Dan Iaboni

Running a usability study does not need to be an expensive endeavour since you are most likely looking to gain insights into a design rather than...

Strategy

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