Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Closing Communication & Workflow Gaps with Technology

By Cindy Beggs

The original title I was going to give this post was: “Better Communication or More Tools? Pick One." I chose the other title because I think...

General

Empathy in UX Design

By Tedde van Gelderen

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

General

Collaboration is a team sport

By Yvonne Shek

If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help...

General

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

By Athena Herrmann

For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...

Design

Why Journey Mapping is Critical, And Where To Start

By Dan Iaboni

I'm no cartophile, but I love maps.Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...

Design

The Ludicrously Missed Opportunities

By Tedde van Gelderen

Working in UX has taught me one thing: Never underestimate a user's will to take shortcuts, then question why something doesn't work.Ã‚Â What...

Design

How do you know when it’s time to rebrand?

By Amanda Billark

On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who's well known for controversy...

Design

Experience Thinking Maturity: 5 Strategies to De-risk Experiences

By Tedde van Gelderen

Predicting how many product teams figure out their requirements has been following a distinct pattern over the years for me. Many times when I...

Innovation

Strategy – Can a product have a vision and mission?

By Cindy Beggs

If you look around at product design processes, you find out that there are almost as many as there are products.Ã‚Â While some differ simply in...

Innovation

The Power of a Good Story

By Michelle Brown

It was a dark and stormy night and Lynn Weston couldn't figure out how to turn off her computer. She had just gotten a new Windows 8 system and...

General

UX Design as a Silver Bullet

By Tedde van Gelderen

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...

Innovation

Why Your Designer Should Be Your Best Friend

By Athena Herrmann

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues ...

Design

5 Tips to Wireframing in Teams

By Lisa Min

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...

Design

A Primer on Gamification

By Seneca Brandi

With the holiday season upon us, and gift giving in the air, I couldn't help but notice the recent bombardment of video game commercials on TV...

Innovation

Couch Commerce

By Lisa Min

It's December and if you haven't already started your holiday shopping, you may be dreading the inevitable crowds and line-ups at your local...

Design

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