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Service Design

An Introduction to Service Design

By Leo Poll


Why is it that we can understand what is happening to materials and technologies at a molecular level, but struggle to understand why someone might buy a product or service? We are complex organisms and people are difficult to...

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The Importance of Experience Thinking

By Tedde van Gelderen


As an advocate of Experience Thinking, a framework that among other elements introduces the human as a stakeholder throughout the development of a product or service, I am often engaged in conversation around what is exactly Experience...

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