Home is Where the Smart(phone) is
Would you call a smartphone smart, as in SMART smart? Probably not. Granted, it's a very capable device with high speed internet, a large screen...
Read moreResearch is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.
Would you call a smartphone smart, as in SMART smart? Probably not. Granted, it's a very capable device with high speed internet, a large screen...
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Like most people today, I learned most of what I know from television. My first lesson in user research came in 1991 when I saw an episode of...
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We've all heard the latest catch phrase, “Data is the new oil!†But unlike oil, we don't necessarily know what to do with all the data...
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Good design depends on whether or not users “get it†and the only way to evaluate if you successfully communicated how the design...
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To many, user research and customer research are synonymous, which is why so many organizations only do customer research. Why are these distinct...
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