A Tale of Two Tactics: User Research and Customer Research
To many, user research and customer research are synonymous, which is why so many organizations only do customer research. Why are these distinct...
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Research
Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.
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