Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.
Journey Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the overall...
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When we talk about user research, we're including the narrower activity of usability testing. Usability testing is, like all user research...
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What does an association for medical professionals have in common with an Internet domain name registration authority?Both have members...
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Member research is an often-overlooked element in the growth of an association, however, when used effectively it offers value far beyond simple...
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A website is more than another outbound communications channel; it is a critical business tool. For businesses it can drive sales, and profits...
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We recently completed a customer journey (or experience) mapping activity as part of a project. It was done to help capture the company's...
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In today's world of ever-changing technology where the “latest and greatest†is constantly being advertised as being the next best...
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Recently, I enjoyed a fantastic vacation in the tropics with my family. The travel was long, with three connections and over twelve hours in...
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At some point during a discussion of project deliverables, confusion will result due the similarity of scenarios: user's stories and usage cases...
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In a number of projects, I've had the opportunity to dig deep into the concept of user personas and their application. User personas are generally...
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Often in our work with organizations , where we are helping to re-design a website or scrapping an old intranet and starting over or creating a...
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Would you call a smartphone smart, as in SMART smart? Probably not. Granted, it's a very capable device with high speed internet, a large screen...
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Like most people today, I learned most of what I know from television. My first lesson in user research came in 1991 when I saw an episode of...
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We've all heard the latest catch phrase, “Data is the new oil!†But unlike oil, we don't necessarily know what to do with all the data...
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Good design depends on whether or not users “get it†and the only way to evaluate if you successfully communicated how the design...
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