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Research

Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.

Getting Stakeholder Buy-in in UX

By Foong Ling Chen

In the past year, I've been to a fair share of talks, panels, and conferences. Without a doubt, the question the audience always asks is...

General

UX Researchers are worth their weight in gold!

By Leo Poll

Does your company have an experience researcher? The answer is probably no but if you had one then she or he would be worth their weight in gold...

General

The Secret to ‘Wow’ Users Through Interaction Design

By Leo Poll

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will...

Design

5 User Experience Research Tips You Can’t Afford To Ignore

By Geoff McCormick

There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats. It's a great post with...

Research

The Misconception of Age & Tech Savviness

By Dan Iaboni

When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not...

Build

Design for all: Customer Experiences vs. User Experiences

By Tedde van Gelderen

Ok, we're all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...

General

The Art of Asking Questions in UX Research

By Hamilton Hernandez

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer...

Research

How to Create a Space for Design Thinkers, Part II

By Maya Levin

In my last blog post, I talked about creating an interior space through the lens of User Experience Design (UXD). This perspective introduced the...

Research

Four Different UX Client Types: Recognize Them?

By Tedde van Gelderen

I'm going to talk about our clients; the clients who pay for our work, for whom we love to go out of our wayÃ‚Â to make happy. I'd like to talk...

General

Why Journey Mapping is Critical, And Where To Start

By Dan Iaboni

I'm no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...

Design

Journey Mapping My Commute to Work

By Amanda Billark

An Authentically Torontonian Example of Journey Mapping Last week, I participated in 'Experience Mapping', a course offered in Akendi's UX...

Innovation

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

By Dominira Saul

At the time of writing this blog I am facing a real dilemma, nay even an existential crisis. Ã‚Â I am torn between addressing two pressing and...

Research

The Power of Three

By Dan Iaboni

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity, there is the Holy Trinity...

Research

Using the Wickens’ Model When Designing UX

By Michelle Brown

Human cognition is an incredibly complex task that to this day is not completely understood. When designing a product or service, it's...

Design

Experience Thinking Maturity: 5 Strategies to De-risk the Experience

By Tedde van Gelderen

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...

Innovation

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