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Journey Mapping

Understanding your customers’ and users’ journeys is the first step to making the improvements they are asking for. Our collection of Journey Mapping blogs explores the basics of what these maps are, the value they offer and what you should consider when making one.

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Using Ecosystem Diagrams For Insight and Understanding in Experience Design

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By Scott Plewes

In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing the nature of people’s interactions with...

In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing the nature of people’s interactions with a product or service. For this reason UX...

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General UXResearchTestingStrategyInnovationInformation DesignInteraction DesignVisual DesignBrand ExperienceJourney MappingService Design

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.