You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreUnderstanding your customers’ and users’ journeys is the first step to making the improvements they are asking for. Our collection of Journey Mapping blogs explores the basics of what these maps are, the value they offer and what you should consider when making one.
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreBy Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreBy Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
Read moreBy Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreBy Tedde van Gelderen
06.02.2020
As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...
Read moreBy Amanda Billark
08.14.2018
The UX research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make...
Read moreBy Dan Iaboni
06.07.2016
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...
Read moreBy Amanda Billark
06.01.2016
An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered in Akendi’s UX...
Read moreBy Dominira Saul
09.10.2015
In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa. IoT613 will be a gathering of those interested in...
Read moreBy Lisa Min
08.11.2015
Experience Journey Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the...
Read moreBy Janet Bewell
11.06.2014
Who doesn’t love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is...
Read moreBy Monica Zaczynski
05.15.2014
I had the pleasure of attending this years’ ACM CHI conference on Human Factors. I tore myself away from the excitement at the Akendi booth (yes...
Read moreBy Lisa Min
04.24.2014
Experience Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the overall...
Read moreBy Dominira Saul
04.10.2014
At Akendi we offer training courses that lead to certifications in UX research and UX design. Of the hundreds of people that have taken our...
Read moreBy Dominira Saul
03.24.2014
What does an association for medical professionals have in common with an Internet domain name registration authority? Both have members and seek...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.