Innovation

New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

By Michelle Brown

Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises?In part one we...

Design

Mixology Meets UX: A Martini Recipe With An Akendi Twist

By Dan Iaboni

The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...

General

A Revolutionary Insurance Experience? – Part One

By Michelle Brown

The insurance experience. It's not something that gets people excited. Not much has changed in the last several years and many customers view the...

Design

Can Artificial Intelligence (AI) Really Replace Human Designers?

By Jessica Murray

With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...

Design

Up in Smoke

By Dan Iaboni

On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...

General

How to Visualize Journey Maps in 7 Steps

By Amanda Billark

The UX research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make...

Design

Experience Thinking: A Book to Create Connected Experiences

By Tedde van Gelderen

Recently, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...

Innovation

Why do Service Blueprinting?

By Hamilton Hernandez

The best cities, buildings, vehicles, and products are often the ones that have been thoughtfully and purposefully designed.Often, designers...

Design

Do Client’s Know What They’re Approving?

By Yvonne Shek

I am currently renovating my kitchen. It's a pre-fab kitchen from a well-known company that sells furniture and home furnishings. They sell entire...

Innovation

An Introduction to Service Design

By Leo Poll

Why is it that we can understand what is happening to materials and technologies at a molecular level, but struggle to understand why someone...

Design

When a Business Case is not Enough, add the Experience Case (XC)

By Tedde van Gelderen

Just this morning I was reminded of something I'd used in past talks and I wanted to revisit the concept. The conversation I had was around our...

Innovation

Don’t let the old stop the new!

By Leo Poll

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...

General

Innovation? Fast follow that Uber taxi instead!

By Leo Poll

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge's taxi firms, cannot...

General

UX of Branding: How a User Focused Approach Can Benefit Your Brand

By Athena Herrmann

Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product's user experience while the marketing...

Design

Interactive experience: The new TV paradigm

By Dominira Saul

For those of us that aren't completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes...

Innovation

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