Innovation

New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.

From Design Thinking to Experience Thinking: A Transformative Approach

By Tedde van Gelderen

02.21.2025

Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...

Design

Design Sprints Extended: Design on Track

By Tedde van Gelderen

09.14.2024

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...

Design

A Brief Example in the Promise and Pitfalls of Self-Service

By Dan Iaboni

In many industries, self-service options have become an increasingly important aspect of user experience. While grocery stores gradually move...

Design

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

By Sue Poll

As I cycled to a workshop on Aiming for Net Zero, I had no idea how my choice of transport was affecting our company’s future. The workshop was...

General

How I Became a Children’s Story Author, Sort of

By Dan Iaboni

PrologueAs a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...

Design

Your Customers Are Not Your Users

By Scott Plewes

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...

Design

How Important is Visual Design to UX Compared to Other Aspects of UX?

By Scott Plewes

And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...

Design

Is Romeo’s love for Juliet a 7 on the Likert scale?

By Scott Plewes

There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...

Design

Akendi US: Starting our NYC office!

By Dan Iaboni

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Show Me the Money… uh Value

By Scott Plewes

We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...

Innovation

Fail Fast Better in UX

By Scott Plewes

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

General

When User Research Becomes a Barrier to Success

By Dan Iaboni

User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...

Innovation

What is Your AI’s EQ?

By Scott Plewes

Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...

Build

You had UX talent – why did UX fail at your organization?

By Scott Plewes

You don't teach someone multivariate calculus before they learn to add. There's no point in using sophisticated UX tools and techniques in...

Innovation

Making Music with HAL

By Dan Iaboni

During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...

Design

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