One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
By Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreIf your audiences can’t find your content, then you might as well have not made it. Our collection of Information Design blogs discusses the importance of having an appropriate informational structure and how you can ensure you make a good one.
By Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreBy Cassandra Wiesner
12.03.2021
Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...
Read moreBy Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreBy Cindy Beggs
08.25.2016
I think information architecture, (IA), is a fascinating topic and an IA is a very fulfilling thing to construct. So why is it that, during the...
Read moreBy Cindy Beggs
03.08.2016
I’m a librarian and I work in the user experience, (UX), field. From time to time when I tell people that I’m a librarian and I work in UX I see...
Read moreBy Michelle Brown
01.19.2016
Human cognition is an incredibly complex task that to this day is not completely understood. When designing a product or service, it’s...
Read moreBy Michelle Brown
06.23.2015
One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy...
Read moreBy Fatima Kanji
03.05.2015
At Akendi, we firmly believe in the importance of engaging the user throughout the design process.The earlier, the better—better insight, better...
Read moreBy Cindy Beggs
12.18.2014
If the output is to be a stellar information architecture, what are the inputs we need? Card sorting is a technique to gain insights and...
Read moreBy Cindy Beggs
10.02.2014
Often misunderstood or completely overlooked, Information Architecture is "a structural design of shared information environments" as stated by...
Read moreBy Cindy Beggs
06.26.2014
In the context of a discussion around information architecture, (IA), definitions are fairly plentiful and even synonymous terms exist, like...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.