Category Archives: Graphic Design

Web Typography: Top 3 Tips

Web Typography: Top 3 Tips

Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps and guidelines will help designers make sound decisions when it comes to web typography.   Over the past decade we’ve seen major advancements in typography for the web and the playing field isRead more

What Does Your Brand Colour Mean?

What Does Your Brand Colour Mean?

The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more

Thoughts on the 2016 Design Thinkers Conference

Thoughts on the 2016 Design Thinkers Conference

I have a confession to make… the 2016 Design Thinkers Conference was filled with inspiring talks but the “Confessions” theme didn’t quite resonate with what I was hearing. I have an alternate theme to suggest.   Last week, our visual design team attended the 2016 Design Thinkers Conference at the Sony Centre in downtown Toronto.Read more

It’s Classic Penguin: Cover to Cover – A review

It’s Classic Penguin: Cover to Cover – A review

Hi, I’m Kostis and I love books! I always need to know that there are at least three of them in my “To Read” list before I finish the one I’m currently reading. I also love well-designed book covers. I’m not ashamed to admit that I have been deceived numerous times by works of artRead more

A Designer’s Book Shelf

A Designer’s Book Shelf

I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked open some of these inspirational books. Books from all over the place, everything and anything cartoons, children’s books, design books and the list goes on. I’ve always been most intrigued byRead more

Designing for the Whole Experience

Designing for the Whole Experience

My Presto card promises a lot. I’ll be able to travel on the TTC (public transit system in Toronto) using a single card. No more stashes of tokens or piles of change. The system, as it is currently implemented in Toronto, fulfils the basic technical requirements. I am able to use my card to enterRead more

5 Podcasts to Inspire UX Designers

5 Podcasts to Inspire UX Designers

I recently had an interesting lunchtime conversation with our VP of UX, Yvonne Shek, about how and where we find inspiration. While it seems like a cliché answer, I find inspiration everywhere and actively seek it out on a daily basis. I love to learn and try to cram as much learning time into my dayRead more

The Importance Of Surprise & Delight In UX Design

The Importance Of Surprise & Delight In UX Design

Is It Possible To Create A Personality For Your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole purpose is to make pedestrians walking up (or down) the steep hill of Lonsdale Avenue happy. Scattered here and there along the boulevard are carved animals, a sort of an amalgamation ofRead more

How To Find The Perfect Stock Image

How To Find The Perfect Stock Image

Searching for the right image can be tough. Here’s a few strategies to help… Images are a very important part of visual design but sometimes you don’t have the luxury of planning and executing a custom photo shoot. Don’t worry there is always stock photography… or is there? Searching for the perfect stock image canRead more

Is Black The New Blue? When To Leave Design Patterns In The Dust

Is Black The New Blue? When To Leave Design Patterns In The Dust

Why Google’s testing black search results links is so revealing Recently Google caught a bit of flack for live testing search result link colours. If you weren’t one of the lucky (or unlucky?) 13%, I’ll fill you in. Rather than the typical blue (#1a0dab), then purple for a visited link, Google made all search resultRead more

3 Design Trends on the Rise in 2016

3 Design Trends on the Rise in 2016

There are a few interesting design trends we’re keeping our eyes on this year. With spring fast approaching, this seems like a nice time to step back and examine the visual elements that are gaining popularity in the digital space. 1. Unexpected Colour Bold and unexpected colour choices have been on the rise in allRead more

Difference Between a Design Template and a Page

Difference Between a Design Template and a Page

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope design work for digital products such as websites, mobile apps, desktop software, portals,Read more

Design easy-to-learn systems based on what users know

Design easy-to-learn systems based on what users know

Recently when discussing success metrics for a new design with a client, they indicated that they wanted it to be so simple that their grandmother could walk up and start using it. There are two issues with that kind of statement. First, their grandmother is not one of their users, so why would we everRead more

The Ludicrously Missed Opportunities

The Ludicrously Missed Opportunities

Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts then question why something doesn’t work. So, what makes sense and how can we avoid this? It makes sense to talk to and, most importantly, listen to a user to find out their needs (and wants, wishes and desires.) ItRead more

The Art of Getting Started

The Art of Getting Started

Diving into a new project takes a different trajectory for everyone but for this visual designer it often begins with a healthy dose of fear. It has taken time, experience, and the influence of supportive colleagues to become friends with this fear and change its debilitating effects into a force that instead catapults the projectRead more

Doing a Press Check – it’s your Last Opportunity to Get it Right

Doing a Press Check – it’s your Last Opportunity to Get it Right

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website, created by Domtar paper, talks about how print and digital can effectively work together. Ensuring the quality of the print materials you decide to invest in is critical in presenting the rightRead more

UX IS NOT A PROFESSION

UX IS NOT A PROFESSION

There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies are aware of this and realize that they need to address their lack of UX expertise. The solution? Hire a UX lead and the ‘problem’ is solved. Unfortunately, it rarely is becauseRead more

Exploring the Design Principle of Hope

Exploring the Design Principle of Hope

This is a time of year when I have extra and renewed hope.  It’s a very happy time for me and my family where we share a sense of hopefulness and cheer. I know we’re among the very fortunate to have this hope along with a holiday to celebrate it, so what does this haveRead more

Is Your Interaction Full of DUST?

Is Your Interaction Full of DUST?

When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your design on a yearly basis, you need to be more strategic about when to update the design.  Which raises the question;  How do you know when it is time toRead more

Who Are You and What is Your Story?

Who Are You and What is Your Story?

Every website should tell a story in some form or another. Its design should reflect who you are and what you want to tell your users. Your story can be very literal or metaphorical, it all depends on what you have to say. People naturally communicate by telling stories and the ways in which we communicate informationRead more