The Perils of Choice (and how to avoid them)

By Michelle Brown

One Saturday in an upscale supermarket in California, shoppers were greeted with an extraordinary display of 24 types of jam to sample and buy...

Design

Please Let Me Go – The Usability of Flight Booking Systems (Pt. 1)

By Michelle Brown

Your name is André Aumond and you wish to book a flight from Toronto, ON, Canada to Orlando, FL, USA for two weeks, leaving the 15th of July. You...

Design

Violating User Expectations

By Michelle Brown

"Mom, I'm going to have to call you back. I need to call 911." I announced suddenly in the middle of my phone call. In retrospect, this maybe...

Design

Who Is Your Market?

By Janet Bewell

I was recently on a business trip to Qatar for the first time. I had never been to Qatar, nor did I know anything about its history. A quick...

General

Where Do I Put My Cereal Box? (The Usability of Recycling)

By Michelle Brown

Ã¢â‚¬Å“Is this recyclable?Ã¢â‚¬Â my boyfriend asks, holding up a black plastic food container.Ã‚Â Ã¢â‚¬Å“No, it's black plastic. You can't...

General

Designing Good UX Is An Ungrateful Job

By Leo Poll

Recently somebody remarked that he didn't understand what all the fuss around UX was all about. Surely this was not a professional discipline but...

General

How to Do a Paper Prototype Test in 7 Steps: The quick, easy, and dirt cheap way

By Michelle Brown

Elsie had $100, very little time, and needed results. She and her team were developing a new grocery-shopping app that would substantially...

Design

How to not sabotage your own card sort: Tips for success

By Monica Zaczynski

Card sorting is a great method of exploring and understanding how users organize and label content. In our post on Card Sorting, we provided...

General

Is Responsive Design Great Mobile Design?

By Patrick Noonan

The first time in your career that you notice things have changed since you started is a pretty exciting milestone. In a young industry like UX...

Design

Less is more – if you collaborate

By Leo Poll

The smart phone is an octopus in a box. It is a calculator, web browser, instant messaging device, social hub, spirit level, star map, sat...

Design

The Case for Usability Testing

By Cindy Beggs

Every year we do lots of usability testing on products that are in various states of design and/or development. Many are already in market, and...

General

Why Your Designer Should Be Your Best Friend

By Athena Herrmann

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues ...

Design

Eggspectations

By Janet Bewell

With Easter just behind us, I thought I would stick to the Ã¢â‚¬Å“eggspectationÃ¢â‚¬Â of a holiday themed blog. As an experience designer, I...

General

5 Tips to Wireframing in Teams

By Lisa Min

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...

Design

The Measurement of UX Success

By Seneca Brandi

"Everything should be 3-clicks away" The infamous statement that I hear far too often during a product or website redesign. It seems that...

Design