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General UX

Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.

Up in Smoke

By Dan Iaboni


On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...

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Deception by Design

By Dan Iaboni


Outside the walls of academia there are no ethics committees, and so a designer can, either knowingly or unknowingly, create deceptive designs. As...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.